Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 92, 15 November 1916, Page 8

AUCTION BJAS.fi. T. I. L A MASON, AUCTIONEER. AND COMMISSION AGENT. Full Stocks of First-class Furniture. SEEDS, GRAIN, FERTILIZERS, FARM IJM ELEMENTS. jjmbby’s £TALF M eal ' Agents for Roolli and McDonald’s Agricultural Implements. Auction Sales at the Mart every Saturday. WAIWAKAIHO YARDS. FRIDAY NOVEMBER 17, 1916. •VTEWTON KING will sell In i-i Auction, subject to the Taranaki Stock Auctioneers’ Association Rules;— 3(30 mixed 2-toolhs 20 store cows 15 forward cows 10 choice Jersey yearling heifers, bred by Mr Jas. Purdie 20 springers 80 mixed yearlings 00 2-year empty heifers 2 15-montb Shorthorn bulls 70 good bleeding ewes with 100 per cent, lambs - On account Mr 11. L. Spence—,’3 pedigree Jersey cows, springing to pedigree hull, “Butter Boy” J choice pedigree Jersey yearling heifers *■ Sale at 1 o’clock sharp. Why Tea Costs More— The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea today is due to to the tact tha.. huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence they must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, 'die great Russian Nation has 1 been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited supply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Ceylon it has risen in price month b.y month, until to day it costs the packet 2id to 5d per lb. more than in August last. This, of course, affects New Zealrjid very greatly, for the finest tea in the world has been sold here at price* which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For : instance, a great proportion of the tea imports to England consist of what is known as “red stalk” tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest .grade is sold in England at 1/6 or piore per lb., while for fine teas of the quality of " Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “Amber Tips" at so loir a price, and it is because no better value can be obtained any- ‘ where, that “Amber Tips” is to-day the most popular brand in New Zealand, Millions of packets of “Ambers 'J ips" are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a sa’e. Rut fine tea is now costing tbe Tips” Proprietors, as well as other tea merchants, an average of 2jd. to 3d. per lb. more than in August, 1911. Therefore, if a fair price was charged before the war, the tea merchant is to day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors wore advised by many to do thin, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that aame splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what if your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a i-lb- packet more—or would you rather have an inferior and lens healthful tea at the old price ? But you say “other teas have not been raised in prices," If so you can readily tee that either excessive prices were charged before the war—so excessive that even an extra 2jd. or 3d. in cost per lb. still enables a profit to bo made —or quality must be reduced, othersi heavy 10-> must be faced. But even it increased figures Amber Tips is still the cheapest tea you can buy. Cup i>r cup, value for value, nothing else cun equal it, while it is so pure and health; l ! that it can be taken by oven those of ,he weakest digestion. Burely these facia should weigh with you. Consider them oar- fully—write and tell us your conclusv.na. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the aame honest valy-s. 101 j^mb^r^Plps^b. ’ 1/10, 2/-, 2/2 per lb. * The only tea that has to increase, its vricet—the foregoing will tell you why.