Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 92, 15 November 1916, Page 7

0 stand the season at the Count.) Stables, Stratford, the Trotting Stallion, GENERAL JCUDE3T, By Commander (Rothschild —Effio) out of .Rase Bloom (Foulshot—Turiri Mare).

General Joubert is u rich bay horse, standing 15.3 in height, of great cour* * age and beautiful conformation; thoroughly sound, and possesses great | speed and stamina, which he has de- ' monstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains ot 1 j blood in Australia—viz.. Rothschild and Musket, j FEE for Season; £4 4s, payable before January Ist, 1917. I For further particulars apply to H. JONES, County Stables, Stratford. « TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Uorso, TOY-CUN (18). , Formosan - Wepucr. (St Ledger-Forme) (Musketry-Mistral) I Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire of that smart sprinter, Rongora. tlood grazing at New Plymouth free, { TERMS—£4 10s.’ Further particulars apply J. BOND, Gill Street, New Plymouth. T>UTTEII - WRAPPERS.—To Dairy -L' Farmers who make their own butter: Obtain your butter-wrappers at the. “Stratford-Post” Job Printing Office.

A-Host- of • Christmas • Jojs* • can • be • made -with • • - - EDMONDS BAKING POWDER 4 CHRISTMAS PLUM PUDDING. Jib flour (or U breakfastcnps). 2 heaped teaspoonfuls EDMONDS’ BAKING POWDER, 2ozs. bread crumbß, lilbs. suet, 2lbs. raisins, lib. currants, lOozs. sugar, 2ozs. almonds, 11b. mixed candied peel, salt and spice to taste. Mix ingredients well together and add six eggs well beaten, and three-quarters of a pint of milk; divide into two, and. boil 8 hours, or four and boil 6 hours.

Advertising naemiisß \ T one ot his rN;cnt lectures on advertising given at Livfe.-pord, England. Thora Bussell, of London, emphasised strongly <’ value of newspaper advertising. “The time,” he said, “was ripe for a fgim J extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific adver tising did not add to the cost of _ goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qnaPiyCertain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet, devised bv the wit of man tor the sale of honest goods The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goo-is, while nothing which was not true was good enough to put into an advertisement The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it need*? fhe mn'if careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches' of service h*v* come i d» liemg ”