Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 90, 13 November 1916, Page 7

fTIO stand the season at the Couut.i Stables, Stratford, tbo Trotting Stallion, GENERAL JGUOERT, By Commander (Rothschild— Effie) out of Rose Bloom (Toulshot —f'uriri Mars). General JouLeit is a rich bay horse, standing 15.3 in height, of great courage and beautiful conformation; thoroughly sound, and possesses groat speed and stamina, which he has do-, monstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains of blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to TO STAND THE SEASON AT NEW PLYMOUTH, and travel to STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18). (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire of that smart sprinter, Rongora. Good grazing at New Plymouth free, TERMS—£4 10s. Further particulars apply BUTTER, - WRAPPERS.—To Dairy Farmers who make their own butter: Obtain your butter-wrappers at the “Stratford Post” Job Printing Office. H. JONES, County Stables, Stratford. Formosan Wepner. J. BOND, Gill Street, New JPlyrooiith.

can •be • made •with • • • EWIOHDS BAKING POWDtR CHRISTMAS CAKE, lib. batter, 11b. currants, lib. raisins, 11b. sultanas, ilb. nixed peel, Jib. almonds, 4 breakfastcups flour, 2 breakfastcups sugar, 10 eggs, 1 heaped teaspoon EDMONDS' BAKING POWDER, wine glass brandy. Beat butter to a cream, add sugar, then eggs one by one unbeaten; mix baking powder with flour, and put in, then fruit dredged with flour. Brandy. Cook 4i hours, moderate oven. m—■■■■llllll——— munu ii i mini i me ma——<ww—w——i Newsp aper Advertising \ T one ot bis recent lectures on advertising, given at Liverpool, England, ThonK Russell. of London, emphasised strongly 0 value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of public ity.” He illustrated the fact that .icientific adver tising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep ul the quality. Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods, The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement The “Commercial Review” points out thaw “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches' of saryice W*v« coiuo r o being