Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 87, 9 November 1916, Page 7

0 stand the season at the County Stables, Stratford, the Trotting Stallion, GENERAL JOUBERT, By Commander (Rothschild— Effie) out of Rose Bloom (Foulshot —Purin Mare). General Joubert is u rich bay horse, standing 15.3 in height, of great com-i age and beautiful conformation; thor-j oughly sound, and possesses great' speed and stamina, which he has demonstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere. As will bo seen by his pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford. m TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire of that smart sprinter, Rongora. Good grazing at New Plymouth free, TERMS—£4 10s. Further particulars apply J. BOND, Gill Stiwt, New Plymouth. T) UTTER - WRAPPERS.—To Dairj Farmers who make their own butter: Obtain your butter-wrappers at the “Stratford Post” Job Printing Office.

AHost- of • Christmas-Joys* • can-be • made-with •• • EMIOMD6 BAKffiSPOWDER CHRISTMAS CAKE. lib. butter, lib. currants, lib. raisins, 11b. sultanas, 11b. mixed peel, lib. almonds, 1 breakfastcups flour, 2 breakfastcups sugar. 10 eggs, 1 heaped teaspoon EDMONDS’ BAKING POWDER, wine glass brandy. Beat butter to a cream, add sugar, then eggs one by one unbeaten; mix baking powder with flour, and'put in, then fruit dredged ! with flour. Brandy. Cook 41 hours, moderate oven.

% T one ot his recent lectures on advertising, given at Liverpool, England, Thomr Russell, of London, emphasised strongly t? value of newspaper advertising. “The time,” he said, “was ripe for a groa' extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of > goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be -n that advertising ensured a sale large enough to warrant the putting down oi the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods The great commercial discovery of the ago wa& that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough t© put into an advertisement. The “Commercial Review” points out that “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibility, and a whole army of specialists and all branches of service b**ve come r ,? :o being. ’