Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 86, 8 November 1916, Page 7

rriO stand the season at the County -*- Stables, Stratford, the Trotting Stallion, i GENERAL JOUBERT, By Commander (Rothmihild —EfSe) out of Rose Bloom (Fouishot — Punfi i Mai'ft). . I General Joubert is u rich bay horse, standing 15.3 in height, of great courage and beautiful conformation; thoroughly sound, and possesses great| speed and stamina, winch he has demonstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere. As will be seen by bis pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz., Rothschild and Musket. FEE for Season : £4 4s, payable before January Ist, 1917. For further particulars apply to TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire ot that smart sprinter, Rongora. Good grazing at New Plymouth free. TERMS—£4 10s. Further particulars apply BUTTER - WRAPPERS.—To Dairy Farmers who make their own butter: Obtain your butter-wrappers at the “Stratford Post” Job Printing Office. H. JONES, County Stables, Stratford. J. BOND, Gill Street, New Plymouth.

can -be * mads -with • • * * EDMOMDS BAKIHGPOWDH! CHRISTY?AS CAKE, lib. butter, 1M». currauts, 11b. raisins, 11b. sultana*, ilb. nixed peel, ilb. almonds, 4 breakfastcups flour, 2 breakfastcups sugar, 10 eggs, 1 heaped teaspoon EDMONDS’ BAKING POWDER, wine glass brandy. Beat butter to a cream, 'add sugar, then eggs one by one unbeaten; mix baking powder with flour, and put in, then fruit dredged with flour. Brandy. Cook 4i hours, moderate oven. Newspaper Advertising T one ot his recent lectures on advertising, given at Liverpool, England, Thorny Russell, of London, emphasised strongly tr value of newspaper advertising. “The time/’ he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” ~ , Re illustrated the fact that scientific advoitising did not add to the cost of goods but secured a material reduction ot price, indeed, the more an article was auvertised the cheaper it became, and the more Belt-interest compob led the manufacturer to keep up the Quncertain articles of great value to the could never have been manufactured at all cart it not be m that advertising ensured aja large enough to warrant the putting down o the elaborate and very costly plants Adveitising was the cheapest method yet devised bv the wit of man for the sale ot honest goods The great commercial discovery of the age wju that it did not pay to advertise unless the goods advertised were nonest gooos, while n > thing which was not true was good enough tu nut into an advertisement. The “Commercial Review” points out thaw “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most c reful study of eyery varying condition to accurately estimate its possibilities, and a whole army of specialists and experts ail branches of B«ryic» b*v» coma r 5 o