Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 84, 6 November 1916, Page 7

10 stand the seasou at the County Stables, Stratford, the Trotting Stallion, I GENERAL JOUBERT, By Commander (Rothschi.d—Effie) out of Rose Bloom (Fauishut—Puriri Mara). General Joubert is u rich bay horse, standing 15.3 in height, of great courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which he has deflJtonstrated by winning many important races in good time at .Auckland. Wanganui, and elsewhere. As wdl be seen by his pedigree, this horse possesses two of the greatest strains oi blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford. TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY'S AT DAVEY'S STABLES, The Thoroughbred Horse, TOY-GUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire o* that smart sprinter, Rongora. \ Good grazing at New Plymouth free. TERMS—£4 10s. Further particulars apply J. BOND, Gill Strw*i, ; New PlytttOY-tb. (UTTER - WEAPPERS.—To Dairy Farmers who make their own butter: Obtain your britter-wrappars at the "Stratford Post"'Job Printing Officer oil'l ••;■! l »»tJ

• of • Christmas -Joys made-with-v--BAKIHGPOWMR CHRISTMAS PLUM PUDDING. fib flour (or 1$ breakfastcups). 2 heaped teaspoonfuls EDMONDS' BAKING POWDER, 2ozs. bread crumbs, ljlbs. suet, 21bs. raisins, lib. currants, lOozs. sugar, 2ozs. almonds, lib. mixed candied peel, salt and spice to taste. Mix ingredients well together and add six eggs well beaten, and three-quarters of a pint of milk; divide into two, and. boil 8 hours, or four and boil 6 hours.

\ T one ot his recent Wtures on advertising at Liverpool, England, Thorn' Russell, of London, emph&sised strongly t? value of newspaper adv^ilisinsr. "The time," he said, "wns ripe for a grea' Bxtonaion of advertising, and newspaper advertising must always be the mainstay of publioity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not be -n that idvertising ensured a sale large enough to warrant the putting down ol the elaborate and very costly plants. .Advertising was the cheapest method yet devieed by the wit of mau for the sale of honest goods The great commercial discovery of the age wa« that it did not pay to advertise «n mi tn« goods advertised were honest goods, wlHle nothing which was not true was good enouftb Xr put info on advertisement. _ The "Commercial Review" points out thai"Undoubtedly the first and most potent advertising force of the present day is the newspaper Here is a field .so vast and so complex that it needs the most, careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experta in all branches of service h»ve come I—o fceing.