Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 82, 3 November 1916, Page 7

TO stand the season at the County Stables, Stratford, the Trotting Stallion, GENERAL JOUBERT. By Commander (Rothsc’ no—Eßie) out of Rose Bloom (Fouisiwt —Purir General Joubert is a rich hay horse,) standing 15. d in height, 01 great com -i age and beautiful conformation j thor-j oughly sound, and possesses great l speed and stamina, which ho has demonstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere, As will be seen by his pedigree, this horse possesses two of the greatest strains of blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford. TO STAND THE SEASON AT NEW • PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral); Half brother to Sir Solo, winner of i the Auckland, Wellington, and Manawatn Cups- Toy Gun is the Sire of that smart sprinter, Rongora. I I Good grazing at New Plymouth free, j TERMS—£4 10s. Further particulars apply UTTER - WRAPPERS.—To Dairy Farmers who make their own butter: Obtain your butter-wrappers j at the “Stratford Post” Job Printing Office. tr Marc). J. BOND Gill Street, New Plymc.-ih.

can • be • made •■with •••* EDMONDS BAKIHfi POWDER CHRISTMAS PLUM PUDDING. fib flour (or li breakfastcups), 2 heaped teaspoonfuls EDMONDS’ BAKING POWDER, 2ozs. bread crumbs, lUbs. such 21 bs. raisins, 11b. currants, lOozs. sugar, 2ozs. almonds, 11b. mixed candied peel, salt and spice to taste. ■Mix ingredients well together and add six eggs well beaten, and three-quarters of a pint of milk; divide into two, and. boil 8 hours, or four and boil 6 hours.

\ T one ot his recent, lectures on advertising, given at Liverpool, England, Thoms Russell, of London, emphasised strongly f value of newspaper advertising. ‘The time,” he said, “was ripe for a gim-* extension of advertising, and newspaper odver »unng must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cos* of . goods but secured a material reduction of price. indeed, the more an article was advertised the cheaper it became, and the more self-interest compel Jed the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a aalfi large enough to warrant the putting down ot the elaborate and very costly plants _Anvertising was the cheapest method yet devised bv the wit of man for the sale of honest goons The great commercial discovery of the age wfte that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the pi'csent day is the newspaper. Here is n field «o vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service h»ve come i' o be’-ng. '