Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 79, 31 October 1916, Page 7

T3lO stand the. season p.t tiie Coantj j -*■ Stables, Stratford, tho Trotj ting Stallion, ! GENERAL J^UDERT, 'By Commander (Rothschild —Effio) out of Kjso Eioom (Foujshot rurirl I Marc). i General Jbilberl is i rich bay horse, Btundiug 15.3 in height, of great courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which he has demonstrated by winning manj- important races in good time at Auckland. Wangauui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains ol blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars applv to H. JONES, 1 County Stables, Stratford.

TO STAND THE SEASON AT NEW PLYMOUTH, ASD TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY'S AT PAVEY'S STABLES, The Thoroughbred Horse, TOY-CUN (13). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire o* that smart sprinter, Rongora. Good grazing at New Plymouth free. TERMS—£4 10s. Further particulars apply J. BOND, Gill Street, New Plymouth. GUTTER - WRAPPERS.—To Dairy 1 Farmers who make their own butter: Obtain your butter-wrappors at the "Stratford Post" Job Printing Office.

from ' Substitutes It, The manufacturers of Edmonds' "Sure-to-Risc" Baking Powder have an ample supply of finest grape Cream of Tartar. The quality of this favourite Baking Powder is the same now as before the war—it has been necessary ts» increase the price owing to the greatly increased cost of the finest Cream of Tartar. worth the price—only a few pence more than inferior baking powder. In many brands substitutes for Cream of Tartar are now used; but Edmonds' is still made from ■ the finest genuine grape Cream of Tartar. C Every month over 20 tons of Cream of Tartar alone are required to supply the enormous demand for "Sure-to-Rise." Use Edmonds' Baking Powder—always , Edmonds'. Get it at the store. Write to-day for our "Free Cookery Book' EDMONDS* BAKING POWDER WORKS CHRISTCHURCH

\ T one nt his recent lectures on advertising tfivan at Liverpool, En eland, Thom~ Russell, of London, emphasised strongly t l value of newspaper ariv«rtisini?. "The time," be said, "was ripe for a grea J extension of adverHaing, nnd newspaper adv*rtisintf must always be the mainstay of public ity." He illustrated the fact that scientific advertising did not add to the cost of , goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep lit the quwljW. Certain articles of great value to the public could never have been manufactured at all uao it not be n that advertising ensured a m»i* large enough to warrant the putting down ol the elaborate and very costly plants , A ™' tising was the cheapest method yet devised b> the wit of mai* for the sale of honest goods. The great commercial discovery of the a** was that it did not pay to advertise unlefci tne goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out thatr"TTndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the mo?t eareful study of everv prying condition to accurately estimate its nossjrnhtiea, and a whole army of specialists and expert* M all branches of seryiee b»v* oome r o bemg.