Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 78, 30 October 1916, Page 8

AUCTION CALEB. AUCTIONEER AND COMMISSION AGENT. Full Stocks of Flrst-ciass Furniture. SEEDS, GRAIN, FERTILIZERS, FARM IMPLEMENTS. Agents for Booth and McDonald's Agricultural Implements. Auction Sales at the Mart every Saturday.

HAW ERA SALE YARDS. THURSDAY, NOVEMBER 2, 1916. At 1 p.m. mHE NEW ZEALAND LOAN AND X MERCANTILE AGENCY CU., LTD., will sell by public auction as above, subject to the Taranaki Stock Auctioneers' Association Rules : 20 good forward cows 30 forward cows JO store cows 30 yearling heifers 10 yearling steers 3 2-year maiden Shorthorn bulls 180 f.m. ewes with 90 per cent. lambs 50 ewes with 100 per cent, 'lambs 40 fat ewes 30 forward ewes 20 fat wethers 30 mixed hoggets IX DAIRY PENS—--40 springing heifers Costs More— The Third Article of a Series dealing with a question ' which vilally affects every housewife. The increased demand for tea to day is due to to the tact thai huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thevv must have tea fo: their men no matter what it costs. Then, too, at the stroke of a pen, <tie great Russian Nation has been turned into a tea drinking people, and the money previously 'spent on Vodka is now available for the purchase of tea But' there is only a limited Mipply of tea and that supplv is not sufficient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until te-day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealr jid very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk'' tea, the lowest possible grade—so low |that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of "Amber Tips," 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable Quality, flavour, fragrance and value given in "Amber Tips" at so low a mice, and it is because no better value can be obtained anywhere, that 'Amber Tips" is to-day the most popular brand in New Zealand, Millions of packets of "Ambers Tips" are sold per annum. It is stocked in every shop from the North (Jape to the Bluff. Only exceptional value could be responsible for so exceptional a ss'.e. But fine tea is now costing the "Amber Tips" Proprietors, as well as other tea merchants, an average of 2|d. to 3d. per lb. more than-In August, 1914. , Therefore, if a fair price was charged before the war. the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas, The "Amber Tips" Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name "Amber Tips." Now, Mrs. Housewife, what is your opinion of the whole matter? Would yon rather have the same delightful flavour, quality, purity and value and pay r. penny a \-\b. packet more-—or would you rather have an inferior and less healthful tea at the old price ? But you say "other teas have not been raised "in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that evon an extra 2Jd. or 3d. in cost per lb. stiil enables a profit to be made —or quality must bo reduced, othar- & heavy lost, must be faced. But even at increased figures Amber j Tips is still the cheapest tea you can ; buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even tho.-.-of the weakest digestion. Surely tho*>« facts should weigh with 70a. Consider thi-ui carefully—writo and tell us your collusions. We believe that you want quality and that you want value. For that n. i-on we have raised our prices because c*:;Jy by doing so can we continue to give you -he same honest quality and the same honest val:**. 101 l/10, 2/-, 2/2 per lb. The only tea that has to increase its prices — the foregoing will tei! you why.