Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 77, 28 October 1916, Page 7

TO stand the season at the Count> Stables, Stratford, tlio Trotting Stallion, GENERAL JOUBEPT, By Commander (Rothschi.a—Effie) |out of Rose Bloom (Fauishot—Purirl I Marc). I General Joubert is u rich bay horse, standing 15.3 in height, ot groat courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which ho has demonstrated by winning many importWanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains ol blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to TO STAND THE SEASON AT NEW ' PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT i DAVEY’S STABLES, The Thoroughbred Horse, TOY-CUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire of that smart sprinter, Rougora. * Good grazing at New Plymouth free. TERMS—£4 10s. I Further particulars apply Butter - wrappers.—t 0 Dairy Farmers who make their own butter: Obtain your butter-wrappers at the “Stratford Post” Job Printing Office. ant races in good time at Auckland, j H. JONES, County Stables, Stratford. J. BOND, Gill Street, New Plymouth.

Avoid Imitation Baking Powders The war has made Cream of Tartar expensive and in consequence to-day many mikers of baking powder are now using substitutes. Edmond-’s “Sure -to - Rise” Baking Powder is still made from the finest genuine grape Cream of Tartar, and 20 tons are used every month, so enormous is the demand. '' ' .'qwu'd'i'wr.'Ask for i Edmonds’ Baking Powder and know you are getting the baking powder in which quality and purity have not been sacrificed for low price. Edmonds’ costs a few pence more but is vastly superior to brands containing substitutes for Cream of Tartar. Use the favourite “Sure-to-Rise’ , Edmonds’ Baking Powder. Stores stock it. Write to-day for our “FREE COOKERY BOOK” EDMONDS’ BAKING POWDER WORKS CHRISTCHURCH Newspaper Advertising T one ot his recent lectures on advertising, given at Liverpool, England. Thom* Russell, of London, emphasised strongly t? value of newspaper advertising. “The time,” he said, “was ripe for a grea* extension of advertising, and newspaper advertising must always be the mainstay of publicity. ” He illustrated the fact that scientific advor tising did not add to the cos* of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualit y Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. .Advertising was the cheapest method yet devised J>v the wit of man for the sale of honest goods The great commercial discovery of the age.war that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to* put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varvinor condition to accurately estimate its possibilities, and a whole army of specialists and experts all branches of service b»ve come being.”