Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 76, 27 October 1916, Page 8

AUCTION SALE®. T AMASON, AUCTIONEER AND COMMISSION s AGENT, c Full Stocks of First-class Furniture. 1 SEEDS, GRAIN, FERTILIZERS, FARM IMPLEMENTS. 'I JJIBBY’S OALF J^JEAL. _• Agents for Booth and McDonald’s Agricultural Implements. Auction Sales at the Mart every , Saturday. i ! | i AT THE MART. SATURDAY, OCTOBER 28, 1916. rjH LAMASON will sell:— Poultry, vegetables, and a quantity of general produce, 2 Perfection stoves, sewingmachine, lawn mowers, kitchen dressers, couches, chairs, and a quantity of general furniture. Also one iron frame piano in good order. . 1 ladies’ and <3 gents’ bicycles. Four cwt. factory cured bacon. 200 pairs of hoots and slices, consisting of the best English makes, Rostock’s and Marlow’s, and no narrow pointers. To fathers’ and mothers’ of families an unprecedented opportunity is here afforded to you, and they arc absolutely Without Reserve. Note—The Root Sale at 12.30. I T. I OBftiKil&ittU*!. Why Costs i fesi The Third Articles of a Series dealing with a question which vitally affects every housewife. The increased demand for tea to day is due to to the fact that huge quantities are wanted for the 2S million men under arms. The Heads of the Armies of the world know-that there is no drink so stimulating and beneficial, and lienee they must have tea for their men no matter what it costs. Then, too, at the stroke of a i pen, die great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available tor the purchase of tea But there is only a limited ■'upply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day it costs the packer 2sd to 3d per 11>. more than in August last. This, of course, affects New Zealr jid very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk'’ tea, the lowest possible grade—so low that it is prohibited throughout Australasia, Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a once, and it is because no better value can be obtained anywhere, that “Amber Tips” is to-day the most popular brand in New Zealand, Millions of packets of “Ambers Tips” are sold per annum. It is stocked in every shop from the North Cape to the « Bluff. Only exceptional value could be responsible for so exceptional a sale. Rut fine tea is now costing the 14 Amber Tips” Proprietors, as well as other tea merchants, an average of 2RI- - 3d. per lb. more than in August, 1914. Therefore, if a, fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of court there ia the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that - same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and ,pay a penny a Ulb. packet more—or would you rather have an inferior and lees healthful tea at the old price ? Rut you say “other teas have not been , raised in prices.” If so you can readily o«o that cither excessive prices were charged before the war—so excessive that even an extra 2-]d. or 3d. in cost I per ib. still enables a profit to be made s j —or quality must bo reduced, othori a heavy lost.. oust be faced. j Rut even ai oicroased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so ; Euro and healthful 1 bat it can be taken u y even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusion.-.. We believe that yon want quality and ’bat you want value. For that reason we have raised our prices because only by .ioing so can we continue to give you the same honest quality and the same honest vak**. 101 , 1 ' • " rn "~~ ] \ 1/10, St/-, 2/2 par lb. The only tea that has to increase its ■prices—the foregoing will tell you why.