Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 76, 27 October 1916, Page 7

TO stand the season at the Count,) Stables, Stratford, the Trotj ting Stallion, I GENERAL* JOU3ERT, 'By Commander (riothschiid—Effie) out of Rose Bloom (Foujshot rMjrirl General Joubert is a rich bay horse, standing 15.3 in height, of great courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which he has demonstrated by winning many important races in good time at Auckland. Wanganui, and elsewhere. As will bo seen by his pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable be- ' fore January Ist, 1917. For further particulars apply to TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY’S AT DAVEY’S STABLES, The Thoroughbred Horse, TOY’GUN (18). Formosan - Wepner, (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of! the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire cJ that smart sprinter, Rongora. ! Good grazing at New Plymouth free, j ' TERMS—£4 10s. Further particulars apply BUTTER - WRAPPERS.—To Dairy Farmers who make their own butter: Obtain your butter-wrappers at the “Stratford Post” Job Printing Offico. I Mare). H. JONES, County Stables, Stratford. J. BOND, Gill Street, New Plymouth.

Avoid Imitation t Powders The war has made Cream of Tartar expensive . and in consequence tc-day many makers'of baking powder are now using substitutes. Edmond’s “Sure -to - Riss” Baking Powder is still made from the finest genuine grape Cream cf Tartar, and ' ■ J 20 tons are used every mouth, so chop mous is the demand. Ask for Edmonds’ IwSand know you are getting the baking || powder in which quality and purity have 1 not been sacrificed for low price. Edmonds’ costs a few pence more but is vastly superior to brands containing substitutes for Cream of ‘Tartrfr. Use the favourite “Sure-to-Rise’’ Edmonds’ Baking Powder, Stores stock it. Write to-day for our “FREE COOKERY BOOK” EDMONDS’ BAKING POWDER WORKS CHRISTCHURCH 39 i j ! Newspaper Advertising glim \ T one ot his wen)• lectures on advertising given at Live.-pool, England, Thom? Russell, of London, emphasised strongly t 4" value of newspaper aOvturtising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of public ity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to adverfise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that/ “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of everv condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of seryice imw? come i" ‘0 being,”