Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 75, 26 October 1916, Page 7

10 stand the sea sou at the County Stables, Stratford, the Trot-1 , ting Stallion, • ~ I GENERAL JOUBERT, By Commander (Rothschild— Effie). ;out of Rose Bloom (Foulsliot— Pu;;.i Mare). ■ General Jonbert is a i ich bay horse, j standing 15.3 in height, of great cour- j age and beautiful conformation; thor- j oughly sound, and possesses great speed and stamina, winch he has demonstrated by winning many important races, in good time at Auckland, 'Wanganui, and elsewhere. As will bo seen by his pedigree, this horso possesses two of the greatest strains ot blood in Australia—nz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. ! For further particulars apply to H. JONES, i * County Stables, Stratford. TO STAND THE SEASON AT NEW j PLYMOUTH, AND TRAVEL TOj STRATFORD, REMAINING ALL I DAY ON THURSDAY'S AT •PAVEY'S STABLES, The Thoroughbred Horse, . TOY-GUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) j Half brother to Sir Solo, winner of ; the Auckland, Wellington, and Mana,watu Cups. Toy Gun is the Sire o* .that smart sprinter, Rongora. * Good grazing at New Plymouth free. I TERMS—£4 10s. .Further particulars apply j J. BOND, 1 Gill Street, j New Plymouth. iUTTER - WRAPPERS.—To Dairy 1 Faimdt's ; ft-Hoji make thoir own butter: obtain'y°» r butter-wrappers at the "Stratford Post" Job Printing Office.

The war has made Cream of Tartar expensive and in consequence to-day many makers of baking powder are now using substitutes. Edmond's "Sure-to-Rise" Baking Powder is still made from the finestdgfnuine grape Cream of Tartar, and 20 tons are used every month, so enorsiiious is the demand. Ask for and know you are getting the baking powder in which quality and purity have not been sacrificed for low price. Edmonds' costs a few pence more but is vastly superior to brands containing substitutes for Cream of Tartar. Use the favourite "Sure-to-Rise'' Edmonds' Baking Powder. Stores stock it. Write to-day for our "FREE COOKERY BOOK" EDMONDS' BAKING POWDER WORKS CHRISTCMURCH \ T one ot his le<turffi on advertising., given at Live-pool, England, Thorn/ Russell, of London, strongly It value ot newspaper advertising. "The time." he emid. "was ripe for a grea extension of advertising, and newspaper advertising must always be the mainstay of puhlm ity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all nan it not be -n that advertising ensured a sal* large enough to warrant the putting down or the elaborate and very costly plants Advertising was the cheapest method yet d«vised by the wit of mau for the ' sale of honest goods The great commercial discovery of the ai:« w»* that it did not pay to advertise unlaw the poods advertised wero honest goods, wmle nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out "Undoubtedly the first and most potent advertising- force of the present day is the newspaper. Here is a field en vast and so complex that it needs the most careful stndv of everv ™r*]"9 condition to accurately estimate ita possibilities, and a whole army of specialists and experts ni all branches of saryice h»v*> come be*«ng.