Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 66, 14 October 1916, Page 7

10 stand the season at the County Stables, Stratford, the Trotting Stallion, GENERAL JOUBERT, By Commander (3otlisohi!d —Effie) out of Rose Bloom (Fouis'iot— Punn Mare). General Joubert i» a rich bay horse, standing 15.3 in height, 01 great courage and beautiful conformation ; thoroughly sound, and possesses great speed arid stamina, which he has demonstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, County Stables, Stratford. TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY'S AT I DAVEY'S STABLES, The Thoroughbred Horse, TOY-CUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire ot that smart sprinter, Rongora. i Good grazing at New Plymouth free. I TERMS—£4 10s. . , Further particulars apply J. BOND, Gill Street, New Plymouth. ) TO STAND THE I SEASON at INGLEWOOD and TRAVEL 1 the Surrounding * ~ Districts, ~.; ; The Thoroughbred Horse \ GRAVITATION Stepfeldt (G.N. Derby) Birkenhead 7 Stepoer-<Nqrdonfeldt. Tragedy— I Orrne 11. GRAVITATION is 10 years old, standing 16.1 hands, being dark brown in color. Birkenhead, his sire, wiis bred in England, being by Onne, his dam Tragedy, by Ben Battle. Stepfeldt is a full sister to She and Stepniak (New Zealand's teuling sire) i all of them being by Notdenreklt. Stepfeldt herself is the dam of such i brilliant performers as Elevation, j Provocation and Gravitation. She, the dam of B6badil, was a great performer, and her son Bobadil's racing career will be well remembered for some time to come, running 23 races, i winning 13, second 6, third 2, un- { placed twice; total winnings, £7697. ' GRAVITATION only served five mares the. fh'st season at the stud. ' Protection, tfrie of his first foals, now ' racing in Australia, is a particularly smart three-yelir-old. At the Warwick Farm meeting he won the six furlongs in lmin 15s.ee, beating 15 others and the Flying Handicap in lmi. 14scc, beating such a good performer as Herringbone, who holds the Australian record over seven furlongs. Lady Gravairs, another of his stock, is said to be one of th, smartest gallopers on the Kensington track. Terms, £6 6s; two or i more as per arrangement. All. care taken at service, but no j responsibility whatsoever. I GRAVITATION will travel as follows : STRATFORD—Monday and Tuesday. INGLEWOOD—Wednesday and Thursday. WAITARA—Friday and Saturday. For further particulars apply to WM. EALES, Grbom-in-Charge, Inglewood.

Advert \ T one ot his recant lectori oa advertisina given at Liverpool, England, Thorn* Russell, of London, emphhsised stronsrlv t( value of newspaper advH'tisinu. "Tbe time." he said, "was ripe for a grea' extension of advertising, and newspaper advertising must always be the mainstny of publicity." He illustrated the fart that scientific adver tising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel led the manufacturer to keep \\V the quality Certain articles of great value to the mibho could never have been manufactured at all had it not be n that advertising ensured a salfi large enough to warrant the putting -lown of the elaborate and vctv costly plants. .Adv<*Ttising was the cheapest method vet devised hv the wit of maL for the sale of honest good* The great commercial discowv of the age wa« that it did not pay to advertise nnl«M the poods advertised were honest goods, whale nothing which was not true was crood enough tfl put intn nn advertisement. The "Commercial Iteview" points out that—- " Undoubtedly the first and most potent advertising of the present day is the newspaper. Here is a field bo vast and so complex that it needs the most careful study of every varying condition to accurate!v estimate its possibilities, and a whole army of specialists and experts all branches of service b»ve come beuig.