Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 61, 9 October 1916, Page 7

10 stand the season at the County Stables, Stratford, the Trotting Stallion, GENERAL JOUBERT, By Commsiulor (RoihcohiJd — rr.V.O out of Rose Bloom (Fcuishot —Purn-i Marc-). General Joubert is a rich bay horse, standing 15M in height, of great courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which he has demonstrated by winning many important races in good time at Auckland, Wanganui, and elsewhere. As will be seen by his pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz.. Rothschild and Musket. FEE for Season: £4 4s, payable bofore January Ist, 1917. For further particulars applv to IT. JONES, County Stables, Stratford, TO STAND THE SEASON AT NEW PLYMOUTH, AND TRAVEL TO STRATFORD, REMAINING ALL DAY ON THURSDAY'S AT DAVEY'S STABLES, The Thoroughbred Horse, 1 TOY-CUN (18). Forinosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brother to Sir Solo, winner of the Auckland, Wellington, and Manawatu Cups. Toy Gun is the Sire o*"' i that smart sprinter, Rongora. Good grazing at New Plymouth free. TERMS—£4 10s. Further particulars apply —• J. BOND, Gill Street, New Plymouth. CLEM SMITH H'AS now taken over the Club Hotel - Stables, and will be glad to see old friends. All Stands 6d, Feeds Is 6d. Good stall accommodation. Every care and attention given to customers

4) mEEßSSMmsaßmrnMEssmma Only the finest grape Cream of Tartar is still used in the manufacture of Edmond's "Sure-to-Rise" Baking Powder. This cannot be said of many other brands in which substitutes of Cream of Tartar are now ememployed. Yet the difference in price between and the other brands is a mere trifle—a matter of pence. "Sure-to-Rise" is well worth the higher price because it is wholesome—made from the best grape Cream of Tartar. Ask at your store for Edmonds' "Sure-to-Rise" Baking Powder—the brand in which quality is maintained at a slight increase in price, necessitated by the increase in the cost of the best Cream of Tartar. I Write to-day for our "Free Cookery Book' EDMONDS' BAKING POWDER WORKS i CHRISTCHURCH \ T one ot hit. recent lectures on advertising^ given at Liverpool, England, Thorn? Russell, of London, emj.hhsised strongly t' value of newspaper advertising. "The time," he said, "wus ripe lor a grea' Hxtension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the co« + of goods but' secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up *he quality. Certain articles of great value to the public could never have been manufactured at all nan it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet de\nseo bv the wit of man for the sale of honest goods The great commercial discovery of the age wa& that it did not pay to advertise nnlefit the goods advertised were hones* woods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Beview" points out that—"FiVrlmibtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it the most direful study of every varying condition to accurately estimate its possibilities, and a whole, army of specialists and experts in all branches of service In l " 0 come r o ne'ng."