Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 59, 6 October 1916, Page 7

"10 stand the season at the Count;) Stables, Stratford, tho Trotting Stallion, GENERAL JOUBERT, By Commander (Rotlisctt'd—Efn'.. out of Rose Blesrn (Fouishoi—Puriri i Mare)." General Joubert is a rich bay horse, standing 15.3 in height, oi' gi eat courage and beautiful conformation; thoroughly sound, and possesses great speed and stamina, which he has demonstrated by' winning many important races in good time at Auckland. Wanganui, and elsewhere. As wdl be seen by his pedigree, this horse possesses two of the greatest strains ot blood in Australia—viz., Rothschild and Musket. FEE for Season: £4 4s, payable before January Ist, 1917. For further particulars apply to H. JONES, Countv Stables, Stratford. T 0» STAND THE SEASON AT NEW PLYMOUTH. AND TRAVEL TO J STRATFORD, REMAINING ALL; DAY ON THURSDAY'S AT DAVEY'S STABLES, The Thoroughbred Horse, TOY-GUN (18). Formosan - Wepner. (St Ledger-Forme) (Musketry-Mistral) Half brfcther to Sir Solo, winner of the Auckland, Wellington, and Mana- ! watu Cups. Toy Gun is the Sire of that smart sprinter, Rongora. Good grazing at New Plymouth free. TERMS—£4 10s. \ Further particulars apply I J. BOND, Gill Street, j New Plymouth' j CLEM SMITH HAS now taken over tho Club Hotel Stables, and will ho glad to see old friendß. All Stands 6d, Feeds Is 6d. Good stall accommodation. Every care and attention given to cus-

Made with Real Grape 20 Tons Used Every Month! Substitutes have been used in most baking powders since the war increased the cost of Cream of Tartar. Not so with Edmonds 9 "Sure-to-Rise." The best grape Cream of Tartar is still used in the manufacture of this favourite brand—it is absolutely pure and wholesome. The manufacturers of Baking Powder are determined to maintain the standard of purity, though it has been necessary, since the war started, to increase the price owing to the greatly increased cost of Cream of Tartar. Remember, though you pay a little more for Edmond's Baking Powder, you get absolutely the best in every respect. Use it in your cooking —ask for Edmonds'—the original and genuine—made from the finest Cream of Tarter. Your grocer sells it. Write to-day for our "Free Cookery Book." EDMONDS 1 BAKING POWDER WORKS CHRISTCHURCH TOsra Advertlsi f, ■'■ , ,•■■■■■-.■■ •■■■:■:,•■■:■■ - ■-*■-■. \ T one ot his recent lectures on advertising, given at Liverpool, England, Thorns Russell, of London, emphasised strongly tf value of newspaper advei'tisinar. "The time," he said, "whi ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publioHe illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of srreat value to the pnbuo could never have been manufactured at all had it not be n that advertising ensurod a sale large enough to warrant the putting down oi the elaborate and very costly plants. advertising was the cheapest method vet devised by the wit of mau for the sale of honest {foods. The great commercial discovery of the age was that it did not pay to advertise unlet* the goods advertised were honest goods, while nothing which was not true was good on»ugh to put into an advertisement. The "Commercial Review" points out that"Fndoubtedlv the first and most potent advertising f™*co of the'present daj is the newsnaner. Here is a fi*dd so vast and so complex that it the most careM "tudv of every varvjn* condition to accurately estimate its possibilities. and 3 whole army of specialists and expert* all branches of service b»w come i~~o lie'ug.