Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 56, 3 October 1916, Page 7

TTA3 now taken over the Club Hotel Stables, and will be glad to see old friends. All Stands 6d, Feeds Is fid. Good stall accommodation. Every care and attention given to on* turners. TO LET. O HOF, next NieholNon's. Broadway. best site in Stratford. Moderale Rental. Apply, HANNAH’S BOOT STORE. MONEY-SAVING COUGH MIXTURE REMEDY. Nothing gives quicker relief from hacking couglu colds, croup, and sore throats than thvs home-made mixture. To water and sweeting add a bottle of Hean’s Essence, as per simple directions supplied on the label. This will at once produce a pint of the best remedy possible for all chest and throat troubles A pint of ordinary cough and catarrh mixtures would cost at least Iks. Hean’s Essence costs only j 2s, and is obtainable from most chemists and stores, cr post free, on receipt of price, from G. W. Henn, Chemir Wanganui. ADVERTISED GOODS ARE STANDARD GOODS ■ _ :: l The World over. WHY? I BECAUSE there must be in advertised goods, a uniform high quality, otherwise the ad- I vertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. „ The consumer who buy s advertised goods rarely makes a mistake. “Stratford Evening Post” readers will profit by a careful perusal of the advertising columns.

Made with Real Grape Cream of Tartar 20 Tons Used Every Month! Substitutes have been used in most bakihg powders since the war increased the * COsf r -of Cream of Tartar. Not so with Edmonds’ “ Sure-to-Rise ” The best grape Cream of Tartar is still used in the manufacture of this favourite brand —it is absolutely pure and wholesome. The manufacturers of \ i are determined to maintain the standard of purity, though it has been necessary, since the war started, to increase the price owing to the greatly increased cost of Cream of Tartar. Remember, though you pay a little more for Edmond’s Baking Powder, you get absolutely the best in every respect. Use it in your cooking —ask for Edmonds’ —the original and genuine—made from the finest Cream of Tarter. Your grocer sells it. Write to-day for our “Free Cookery Book.” EDMONDS’ BAKING POWDER WORKS . CHRISTCHURCH Newspaper Advertising \ T one ot his recent lectures on advertising ft given at Liverpool, England, Thomas Bussell, of London, emphasised strongly tfcf value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of _ goods but secured a material reduction of price, indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the Public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down °* the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and in all branches of anryice h»v© come Eto being. Baking Powder