Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXXI, Issue 55, 2 October 1916, Page 8

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\ The Third Article of a 1 Series dealing with a question which vitally affects every housewife. The increased demand for tea to day is due to to the tact thai, huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea foi their men no matter what it costs Then, too, at the stroke of a pen, vhe great Russian Nation has been .turned into a tea •■■drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited Mipoly of tea and that supplv is not nifficient to fill the present requirements. Hence at the tea auctions '.'in' Ceylon it. has risen in price month by month, until' tc-day it costs the packer to 3d per lb.

more than in August last. This, of course, affects New Zealr jtd very greatly, for the finest tea in the world has been sold here at price* which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk'' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of "Amber Tips," 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, .flavour, fragrance and value given, in/ Amber Tips" at so low a Drice, and itis because * no better value can be obtained anywhere, that "Amber Tips" is fcp day t!ie most popular brand in New Zealand* Millions of packets of '.'Ambers Tips" are sold per annum, It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a s»!e. But fine tea .is now costing the "Amber Tips" Proprietors, as well as other tea merchants, an average of 2id: to 3d. per lb. more than in August, 1914. Therefore, if a fair price was charged before the war, : the tea merchant is , to-day faced with an loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas, The "Amber Tips" Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. por lb., and to continue to give the public that same splendid value which has always been associated with the name "Amber i Tips." I Now, Mrs. Housewife, what is your opinion of the whole matter?

Would you rather have thesame delightful flavour, quality, purity and value, and pay a penny a i-lb.packet more—or would you rather hare an inferior and leas healthful tea at the old price ? But you say "other teas have not been raised in prices." If so you can'readily ■ee that either excessive prices were charged before the war—bo excessive that even an extra 2Jd. or 3d. in cost per lb. still enables a profit to be made —of quality must be reduced, othera heavy loss must be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so nure;and healthful that it can be taken y even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the Same honest va!:"*. 101

I/10, 2/-, 2/2 per lb. The only tea that Has to increase its prices—the foregoing will tell you why. Wise people insist on gettmg-H-E-A-N-'S the original genuine cough mixture essence. Hean's is worth its price—--2- everywhere. IB