Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 55, 2 October 1916, Page 7

MRB. GROVES. (Late of Whangamomona) AS taken over AXDhtiSUN'b - PRIVATE HOTEL, EIAHAM *nd hopea to see old friend' Var l % *■> ftd daily, 20* weekly O HOP, neal .Nicholson's. Hroadwu;j K best Rite ih Stratford lUnta). Apply, HANNAH'S BOOT STORK COUGH MIXTURE REMEDY. Nothing gives quicker relief from hacking coughk colds, croup, and sure throats than .'tin a home-made mixture. To water and sweeting add a bottle of Hean'g Essence, as per simple directions supplied on the label. This will at once produce a pint of the best remedy possible for all chest and throat;.troubles. A j*int of ordinary cough and catarrh mixtures would cbstat least lfcs. Hean's Essence costs only 2s, and is obtainable from niojrt chemists and'stores, cr post on receipt-of price, from G. W. He."''hamir" Wanzanui. 97

ADVERTISED GOODS STANDARD GOODS The World over. WHY? ~ECAUSE there must be in advertised goods, a uniform high quality, otherwise the advertised article not being up to the standard claimed for" it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. , The consumer who buys advertised goods rarely, makeg a mistake.' "Stratfdrd "Evening Post" readers will profit by a careful perusal of the f advertising col-

Made with Real Grape Gream of Tartar 20 Tons Used Every Month! sJbstitutes have been used in most baking powders since the war increased the cost of Cream of Tartar. Np't so with Edmonds' "Sure-to-Rise." The best grape Cream of Tartar is still used in the manufacture of this favourite brand—it is absolutely pure and wholesome. The manufacturers of Edmonds' Baking Powder are determined to maintain the standard of purity, though it has been necessary, since the war started, to increase the price owing to the greatly increased cost of Cream of Tartar. Remember, though you pay a little more for Edmond's Baking Powder, you get absolutely the best in every respect. Use it in your cooking —ask for Edmonds'—the original arid genuine—made from the finest Cream of Tarter. ' Your grocer sells it. Write to-day for our "Free Cookery Book." EDMONDS' BAKING POWDER WORKS CHRISTCHURCH Newspaper Advertising \ T one ot his recent lectures on advertisingj given at Liverpool, En gland, Thomr Russell, of London, emi-h seised strongly t r value of newspaper advei'tisinar. 1 "The time," he said, "wtis ripe for a grea* extension of advertising, and newspaper advertising must always be the mainstay of publicity." " He illustrated the fact that scientific advertising did not add to the cos+ of ■■ goods but becured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the P uh »< : could never have been manufactured at all bad it not be n -that advertising ensured a sale large enough to warrant the putting down ol the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of maL for the sale of honest goods The great commercial discovery of the age was that it did not pay to advertise unlew the , goods advertised were honest goods, while nothing which was not true was good enough to 5/ut into an advertisement. ThA "Commercial Review" points out that''Undoubtedly the first and most potent advertising force of the present day is the newspaper. Her« is a field ko v««t and so complex that it tiee'Ts the most careful study of every .varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branche* of service have come i~ A .o being.