Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 54, 30 September 1916, Page 7

MRS, GROVES. (lotto of Whangainoiuona) AS taken over ANDERSON'S - PRIVATE HOTEL, KLTHASd, »nd hopes to see oldfriondf Tav9 <« (m\ daily, 20j» w««kly. '"1HOI', ae.Ni N'jcbffifohW, Broadway ' best site in Stratford. Mol'ritt Rental. Apply, HANNAH'S BOOT STORE. MONEY-SAVING COUGH MIXTURE REMEDY. Nothing gives quicker relief from hacking cougln colds, croup, and sore throats than thia home-made mixture. To water and sweeting add a bottle of Hean'B Essence, as per simple directions supplied on the label. This will at once produce a pint of the best remedy possible for all chest and throat troubles. A pint of ordinary cough and catarrh mixtures would cost at least 12s. Bean's Essence costs only 2s, and is obtainable from most chemists and stores, cr post free, on receipt of price, from G. W. Hpiuj, j i%t>m\r \V an garni. ■** ADVERTISED GOODS STANDARD GOODS Th« World Over. WHY? BECAUSE there must be in - advortised goods, a uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprovable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely make* a mistake. "Stratford Evening Post" readers will profit by a careful perusal of the advertising col*

A "Sure-to-Rise" Recor p*iiiiiimmmw «m C There is a vast difference between Edmonds'— "Sure-to-Rise"—Pairing Powder and others. Edmonds' is still made from best grape Cream of Tartar. Many others are not—they are made from Cream of Tartar substitutes. So great is the demand for Edmonds' that over 20 tons of Cream of Tartar are used every month. :dmonds' {see IS ABSOLUTELY PURE! lE, Though the war has made Cream of Tartar more expensive it is still the staple ingredient in Edmonds' therefore slightly increased—but that is infinitely I better than sacrificing purity and quality for the matter of a few pence per tin. "Sure-to-Rise" is the only ' Baking Powder worth your consideration. Buy it because it's pure in every grain. Your grocer has it. Write to-day for our "Free Cookery Book.** Edmond's Baking Powder Works, Christchurch \ T one ot Ins recent leetnres on advertising given at Liverpool, England, Thorns Russell, of London, emphasised strongly th value of newspaper adv^'tisintr"The time," he said, "wus ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. AdvoTtising was the cheapest method yet devised by the wit of mai* for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertiV unless the goods advertised were honest goods, wlnle nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent adverHelnc fore* of the present day is the newspaper. |^ eT o :« a fiflr* *f v v '*"»t and so complex that it B>«tda the most onwful study of everv varving condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of swryice b»v» come Ho being."