Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 51, 27 September 1916, Page 7

MRS. GROVES. (Late of Whangamomona) HAB taken over ANDERSON’S PRIVATE HOTEL, ELTHAM, and hopes to see old friend*' Tar 3 < 5 R.l daily, 20a weekly Hot drinks r„. cr>d - Call ul 'lht Vf t. f;l t. Morning' ’ i 6, Bunm way, for youi cloven o’clock refresher liner lea, Celery h;uih, lotuaiu iiniiillio, Hot Lemon, nr anything to mio \onr fancy. MONEY-SAVING COUGH MIXTURE REMEDY. Nothing gives quicker relief from hacking coughr colds, croup, and sore throats than this home-made mixture. To water and sweeting add a bottle of Hean’s Essence, as per simple directions supplied on the lahei. This will at once produce a pint of the best remedy possible for all chest and throat troubles A pint or ordinary cough and catarrh mixtures would cost at least 12s. Hean’s Essence costs only 2s, and is obtainable from most chemists and stores, cr post free, on receipt of price, from G. W. Hoan, Chemir Wanganui * ADVERTISED GOODS ARE STANDARD / GOODS , The World over. WHY ? I BECAUSE there must be in advertised goods, a uniform high quality, otherwise the advertised artiicle not being up to , ,the standard claimed for it, will j . not be purchased again, and the ] advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely makes a mistake. “Stratford Evening Post” readers will profit by a careful perusal of the advertising col- , mnns.

A “Sure-to-Rise” Record 1,250,000 Tins Sold in One Year o. There is'a vast difference between Edmonds' — “Sure-to-Rise”—Baking Powder and others. Edmonds’ is still made from best grape Cream of Tartar. Many others aye not—they are made from Cream of Tartar substitutes. So great is the demand for Edmonds’ that over 20 tons of Cream of Tartar are used every month. EDMONDS’ SSS£ 1 IS ABSOLUTELY PURE I G, Though the war has made Cream of Tartar more expensive it is still the staple ingredient in Edmonds’ Baking Powder. The price of this favourite brand has therefore slightly increased—but that is infinitely better than sacrificing purity and quality for the matter of a few pence per tin. “Sure-to-Rise” is the only Baking Powder worth your consideration. Buy it because it’s pure in every grain. Your grocer has it. to-day for our <e Free Cookery Book” Edmond’s Baking Powder Works, Christchurch 35 Newspaper Advertising i T one ot hm recent lectures on advertising, given at Liverpool, England, Thome Russell, of London, emphasised strongly tvalue of newspaper artvc-rtising. ! “The time.” he said, “was ripe for a grea* extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cos+ of _ goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all mui it not be -n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised b> the wit of man for the sale of honest goods The great commercial discovery of the age was that it did not pav to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review’’ points out that—“Hudullbtedlv the first and most potent advertising force of the present day is the newsnaper. Here is a field so vast and so complex that it needs the most careful study of every varying, condition to accurately estimate its possibilities, and a whole army of specialists and all branches of service come i' p being.”