Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 50, 26 September 1916, Page 7

Defend Yonr«clf \ from Summer Coida \ By taking . . . \ UrVSEFD the Ltm;gs! / rilßl;] Distilled a-Bottledt WOLFE'S j jfcftltdsm &lnspp» ..y^vs .. - -,<; a«nc uCOHOut sevcinm $x m m cxtiot. aa Buvc strctt, NEW VOMB m '..;' I •Y' *:< , '■; - All Reputable Hotels and Spirit Vendors Hundreds of Feci Is Testify that fmaammm Is a sterling Remedy for Influenza I

MRS. GROVES. ' (Late of Wuangamomona) AS taken over ANDERSON'S * PRIVATE HOTEL, ELTHAM, »nd hopes to Bee old friendf Tar ; 4 »* fid doily, 20* «"«fililjr. "OT DRTNRS r,.r Co':] Mornings I - Call hi D.ii-e r.n)t i~. biu.u!way, for your eleven nVlh'ck refresher.linet Ten, oei>M\ u;oiu, luuiato Boni] lio, Hot Lemon, in au> thing to mu vour fancy ' MONEY-SAVING COUGH MIXTURE REMEDY. Nothing gives quicker relief from hacking coughi colds, croup, and sore throats than tth,j home-made mixture. To water and sweeting add a bottle of Hean's Essence, as per simple directions supplied on the la l >el. This will at once produco a pint of the best remedy possible for all chest and throat troubles A *«nt of ordinary cough and catarrh mixtures would cost at least Iks. Hean's Essence costs only 2s, and is obtainable from most chemists and stores, cr post free, on receipt of price, from G. W. Henn, fhnmir Waneanui. ■'" ADVERTISED COODS STANDARD GOODS The World Over. WHY ? ~ ECAUSE there must be in advertised goods, ai uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buy s advertised, goods rarely makes a mistake. "Stratford Evening Post" readers will profit by a careful perusal of the advertising col-

ji^W l ' 1 This is the X > tin that holds the \ powder that makes the > ;akes that melt \n the mouth that f waters for more—and more ! 'f This is the book that tells how to make the y beautiful cakes and scones and buns that tempt / the palate and tickle the taste and are good lor / the digestion! v . / If you have this Baking Powder and this Book you / cannot go wrong in the making of Pastry--light, deli- ' cious, toothsome pastry, cakes, scones and puddings too! The Baking Powder you can buy anywhere by asking > for Edmonds'! The Book will be posted to you J free if you drop a postcard to Edmonds' Works, J . Christchurch. Better write now! //J BAKINGIZWJJOSI 4 T one ot his recant lectures, on advertising, given at Live-pool. England, Thorns/ Russell, of London, emphasised strongly tf value of newspaper aavoitisinor. "The time," he said, "was ripe for a extension of advertising, and newspaper advertising must always be the mainstay of publicRe illustrated the fact that scientific advertising did not add to the cost of # goods but becured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel* led the manufacturer to keep uj, the quality. Certain articles of great value to the Puphc could never have been manufactured at all had it not be u that advertising ensured a sale large enough to warrant the putting down ot tbe elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of mai* for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertW unW« the goods advertised wero hone*t goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Eeview" points out that—- " Undoubtedly the first and most potent adverfnrr*» of the present day is tbe newspaper. Here is a field so vast and so complex that it rUeda the most roreftil study of everv varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service b*w come being."