Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 49, 25 September 1916, Page 7

wns. CBOVES. (Lat® of Wliangamomona) "AS taken over ANDERSON'S • PUIVATE HOTEL, ELTHAM, and hopoa to see old friendr Tarf «• P d daily, 2d* wo«k|y. OT I>RIVKS for Crld tfnrn?n K gJ' - Cuii .if I'iivf <frahi ur.-, ijiuatlway, for yjiir eleven n'-lnfk refresher. Med IVa, Cuiyrj linuli, Tomato K«»nillio, Hot Lerririu, «»r anything 1.0 -un your fanny. MONEY-SAVING COUGIT MIXTURE REMEDY. Nothing gives quicker relief from hacking couglu colds, croup, and sore throats than tlhj home-made mixture. To water and sweeting add a bottle of Hean's Essence, as per simple directions supplied on the label. This will at once produce a pint of the best remedy possible for all chest and throat troubles. A pint o:' ordinary cough and catanh riiis.iuiefl tfdqld cost at least liss. Bean's Essence costs only 2s, and is obtainable from most chemists and stores, or post free, on receipt of price, from G. W. Henn,j ADVERTISED COODS STANDARD COODS The World Over. WHY? ■ there must he in advertised goods, a uniform high quality, otherwise the advertised article not being up to i the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely makes' a mistake. "Stratford Evening Post" readers will profit by a careful perusal of the advertising col-

r This is the \\ tin that holds the \\ powder that makes the \ cakes that melt in the mouth that \ r water 3 for more—and more ! ( \ f This is the book that telis how to make the \ f beautiful cakes and scones and buns that tsmpt f the palate and tickle the taste and are good lor j / the digestion! . j / If you have this Baking Powder and this Book you j J cannot go wrong in the making of Pastry - hght. deli- / ' cious, toothsome pastry, cakes, scones and pucdmgs.too! I The Baking Powder you can buy anywhere by asKiug j for Edmonds'! The Book will be posted to jo;, j free if you drop a postcard to Edmonds Works, ill Christchurch. Better write now! • /// 4 [':: ..rs^d^fegiiili ■ "i". *".' "''''... \ T one ot his recent lectures on advertisingi given at Liverpool, England, Thomr Russell, of London., emb.h&sised strongly t> value of newspaper arivf-i'tisinur. "The time," he said, "was ripe for a grea* extension of advertising, and newspaper advertising must alwavs be the mainstay of publicity." He illustrated the fact that .scientific adver tising did not add to the < ost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep ut. the quality. articles of great value to the public could never have been manufactured at at! bad it not be n that advertising ensured a sal* large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of mau for 'the sale of honest goods The great commercial discovery of the age want that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent adverHninff force of the present day is the newspaper. Here is a field so vast and so complex that it needs the roost careful study of every varying condition to accurately estimate its possibilities, and 3. whole army of specialists and experts in all branches of service h»?* come i' r> being."