wns. groves. I CLnto of Whangamomona) 1 tTAS taken over ANDERSON’* I All PRIVATE HOTEL, ELT'iJAM, and hopes to bog old friondr Tar ; ft' ,p daily, 20s» weekly. HUT DRINKS C*' tfrrningf - Call at iJm <• (Lai >. liroao i way, for your eleven o'clock i.fresher | Ueoi lea, vJolery Broth, louiaiu Bund j tin Rot Lemon, or anything to mu’ ] i your fancy, \ ! I money-saving cough mixture REMEDY. Nothing gives quicker relief from hacking couglu colds, croup, and sore throats than this home-made mixture. To water and sweeting add a bottle of Hean’s Essence, as per simple directions supplied on the label. This will at once produce a pint of the best remedy possible for all chest and throat troubles. A pint o: ordinary cough and catarrh mixtures would cost at least liis. Hean’s Essence I costs only 2s, and is obtainable frpm I I most chemists and stores, cr post free, I on receipt of price, from G. W. Hean, Chemir - v Vangamv v ADVERTISED GOODS ■ 1 ARE I I STANDARD GOODS I, The World Over. V/HY ? j BECAUSE there must ho in J advertised goods, a uniform 1 high quality, otherwise the ad- . vertised article not being up to i the standard claimed for it, will 1 not bo purchased again, and the | advertising will bo unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer w r ho buys advertised goods rarely makes a mis-1 take. “Stratford Evening Post” 1 readers will profit by a careful perusal of the advertising columns. j , " I
M i Theres a very old joke about using the axe or the saw to cut the wife’s cakes. But to the little woman who has been doing her best it’s no joke when the cakes turn out stodgy and heavy and “sad.” There are no “sad” baking-days where Edmonds’ Baking Powder is used—for the Cakes, Scones, Buns and Pastry made with Edmonds’, are always feather-light, appetising and delicious. To you. Mrs. Housewife, Edmonds’ Baking Powder will mean an end to all baking troubles, a beginning of perfect baking-days. Over a million tins of Edmonds’ are used in the Dominion every year—your grocer has some of them on his shelf—get one tin to try to-day! It % Write For The Sure-To-Rise” Cookery Bonk, Free ! Edmonds’ Works, Christchurch, „ BAKIN G J POWDER <C:.rr: p- —TTt EDMONDS ff r<7|t, y&Jlf -^if< r 3 " Newspaper Advertising \ T one nt his recent lectures on advertising* given at Live-pool, England, Thome Russell, of London, eim.lusiaed strongly P value of newspaper advertising. “The time,” he said, “was ripe for a grea f extension of advertising, and newspaper advertising must always he the mainstay of publicity.” lie illustrated the fact that scientific advertising did not add to the cos* of^ goods but secuied a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel* led the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not be -n that advertising ensured a sale large enough to warrant the putting down ol the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“Fndnubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varving condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service h»v<° come r i o being.”
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Stratford Evening Post, Volume XXXI, Issue 48, 23 September 1916, Page 7
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651Page 7 Advertisements Column 2 Stratford Evening Post, Volume XXXI, Issue 48, 23 September 1916, Page 7
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