Page 8 Advertisements Column 3

Stratford Evening Post, Volume XXXI, Issue 47, 22 September 1916, Page 8

Ono/ tin w i -2**’* s MW 1 •to irj r; | OTT! v o'f"|¥ } Urf Why ifca Costs More— The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea to day is due to to the tact Ilia. huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence they must have tea fot their men no matter what it costs, Then, too, at the stroke of a pen, 'die great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited Mipply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until tc-day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealr £d very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that Mvill bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk’’ tea the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for.fine teas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a price, and it is because no better value can be obtained anywhere, that “Amber Tips” is to day the most popular brand in New Zealand, Millions of packets of “Ambers Tips” are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible fur so exceptional a sa's. But fine tea is now costing die u Amfier Tips" Proprietors, as well as other tea merchants, an average of 2-fii. to 3d, per lb. more than in August,ltd4. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs, Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity ami value and pay a,penny a i-!b. packet more—or would you rather have an inferior and leas healthful tea at the old price? But yon aay “other teas have not been raised in prices.” If so yon can readily see that either excessive prices were charged before the war—so excessive that oven an extra 21d. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy less must be faced. But oven at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and hoifUhfnl that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and toll us your conclusions. Wo believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest val"'*. 101

1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why. .