Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 47, 22 September 1916, Page 7

MRS. CROVES. (Late of Whangamomona) HAS taken over ANDERSON’S PRIVATE HOTEL, ELTHAW, and hopes to see old friendr Tar ft "■ daily, 20? weekly. HOP DRINKS fo< ( rKI .Horn'riggl Call a I 4 *;i V’»» i ]>, u ,.^ way, for your eleven 0 ,,, 1n. ,, k refresher ; beet Tea, Celery broth, loimuo bond iio, Hot Lemon, or anything to -an j vonr fancy. I

MONEY-SAVING cough mixture REMEDY. Nothing gives quicker relief from hacking coughi colds, croup, and sore throats than tins home-made mixture. To water and sweeting add a bottle of Hean’s Essence, as per simple directions jupplied on the label. This will at once produce a pint of the best remedy possible for all chest and throat troubles A pint of ordinary cough and catarrh mixtures • would cost at least Iks. Bean's Essence costs only 2s, and is obtainable from most chemists and stores, cr post free, on receipt of price, from G. W. Kean Gheroir - Wanganui ADVERTISED GOODS * 1 ARE STANDARD GOODS The World Over. WHY ? BECAUSE there must be in advertised goods, ,a uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is ' Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely makeg a mistake. “Stratford Evening Post” readers will, profit by a careful perusal of the advertising columns.

iheres a very old joke about using the axe or tbe saw to cut the wife’s cakes, f , But to the little woman who has been doing her best it’s no joke when the cakes turn out stodgy and heavy and “sad.” There are no “sad" baking-days where Edmonds’ Baking Powder is used—for the Cakes, Scones, Buns and Pastry made with Edmonds’, are always feather-light, appetising and delicious. To you, Mrs. Housewife, Edmonds’ Baking Powder will mean an end to all baking troubles, a beginning of perfect baking-days. Over a million tins of Edmonds’ are used in the Dominion every year—your grocer has some of them on his shelf—get one tin to try to-day! 11 n i .BAKING m i 7 POWDER %J t A. ■•; •». v «‘ «f£wv y r *? iJ KP A I K m m Write For The “Sure-To-Rise” \ Cooker y % Book . Free ! Edmonds 9 i Work Ch *fc h VA u Edmonds m. I > ‘ -j 7: Newspaper Advertising mMmmm&ammmmmmMmm I T one ot hiK recent lectures on advertising, given at, Live "pool. England, Thorn* Russell, of London, erm.h seised strongly t value of newspaper aavr-rtisinar. “The time,” he said, “was ripe for a grea* extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cos* of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up +h» quality. Certain articles of great value to the public could never have been manufactured at all had it not be -n that advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were hones* woods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“Fn doubted! v tbe first and most potent advertisingl force of the present day is the newspaper. Here is a field so vast and an complex that it needs tbe most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service h**v« come i* ‘o being.”