Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 46, 21 September 1916, Page 7

MRS. GROVES. (Late of Wliangamomona) "AS taken over ANDERSON'S - PRIVATE HOTEL, ELTHAM »ud hopes to see old friendr TarS •« «d daily, 20» weekly Of DRINKS" rr.r c. '1 Call ai l'..v»> Ui.ti > .-,, Bn,uu way, for your eleven oVim-h refresher bcel i«'a, Celery Urolli, Juuiatu lioilil lin, Hot Lemon, or anything to <>ir vour fancy. MONEY-SAVTNG COUGH MIXTURE REMEDY. Nothing gives quicker relief from hacking cough i, colds, croup, and sore throats than th\,j home-made mixture. To water and sweeting add a bottle of Hean's Essence, as per simple dir-' ections supplied on the label. This will at once produce a pint of ihe best remedy possible for all chest and throat troubles A or ordinary cough and catarrh mixture*! would cost nt lenst Vzs. Bean's Essence costs only 2s, and is obtainable from most chemists and stores, cr post free, on receipt of price, from G. W. flean. (.'bemi' v Vangani7' ''■"" ADVERTISED GOODS STANDARD GOODS Tha World Over. WHY ? BECAUSE there must be in advertised goods, a uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely makes' a mistake. "Stratford Evening Post" readers will profit by a careful perusal of the advertising col-

about using the axe or the saw to cut the wife's cakes. But to the little woman who lias uccu uuiug nci uc»i u s no joke when the cakes turn out studgy and heavy and "sad." There are no "sad" baking-days where Edmonds' Baking Powder is used—for the Cakes, Scones, Buns and Pastry made with Edmonds', are always feather-light, appetising and delicious. To you, Mrs. Housewifs, Edmonds' Baking Powder will mean an end to all baking troubles, a beginning of perfect baking-days. Over a million tins of Edmonds' are used in the Dominion every year—your grocer has some of them on his shelf—get one tin to try to-day! 11 Cookery Cbri.ifc' urch. ■Edmonds. \ T one ot his recent lectures on advertising, given at Liverpool, Kngland, Thorn' Russell, of London, emj.lmsised strongly t ! value of newspaper advettisin jg. "The time," he said, "was ripe for a grea' r*x»pQsion of advertisiuc, and newspaper advertising must always be the mainstay of public ity." fle illustrated the fact that scientific advertising did not add to the ros* of # goods but becured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep uj. the quality. Certain articles of great value to the public could never have been manufactured al all had it not be n that advertising ensured a salfi large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised b> the wit of mau for the Hale of honest goods The great commercial discovery of the age was that it did not pav to advprtise nnlpM the goods advertised were honest woods, while, nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—"Fndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here i« * field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and exports f in all branches of service b»v? come Ho being.