Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 44, 19 September 1916, Page 7

Defend Yourself L.INSF.ED t Fortifie the Lungs J 9f nJ ' iSCHNAPPS Trued Label H Dl STILL-ED A-BOTTLED| Only in Holland WOLFE'S QiaiuiMt S-dihiiam Stfcryppsl C AICOHOLIL BEVLlis.Ut' All Reputable Hotel and Spirit Vendors j Hundreds of People Testify iftaJ Is a sterling Remedy for influenza

MRS. GROVES. (Late of Wiiaugamomoaa) "AS taken over ANDERSON'S ■ PitIVATE HOTEL, ELT V {AM and hopes to s&o old friendf Tarfl '* o*l dailj, 2uV i^f^kly. OT DJUN'K* r, -r Cdcl .1" •■• -wr-s ! • Call il I lil'i' l!r:l!l ~) .-, i>l iill'lway, for your eleven o'"l"."i< refresher licet Tph, Celuij u.'oth, luiuaio Honillio. Hot Letnon, or unythuu; r.i. >n i vour fanev. REMEDY, Nothing gives quicker relief from hacking conghi colds, croup, and sore throats tlian thij hoiue-made inixtuii. To water and sweeting add a bottle of Heau's Essence, as per simple directions supplied on the la l >i'!. This will at onco produce a pint of the best remedy possible fo> all chest and throat troubles A pint o.* ordinary cough and catanh mixtures would cost at least lis. Hoan's k'ssence costs only '2s, and is obtainable from most chemists and stores, cr post free, on receipt of price, from G. W Hpjui, fhemir jint'arif' ADVERTISED COODS STANDARD COODS The World Over. BECAUSE tliere must he in goods, a uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not ho purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are as re-

The consumer who buys advertised goods rarely makes a mistake. "Stratford Evening Post" readers will profit by a careful perusal of the advertising col-

m sw 1 /■ wz !■;- Here's to "Perfection" the real old Scotch Whisky—the most beneficial beverage at all Seasons of the year. is all that its name implies. Bottled by D. &J. McCALLUM :: EDINBURGH, SCOTLAND Established 1820 Obtainable at all Hdtela ■^?*&mmmmmmm, buio Distributing Agents tor J), iuiu j. McLiillum's Perfection Whisky. A. HATRICK AXD C ().. LTD., WAITAEA. *m&mm&£i®HSW& \ T one nt his reeent leetures on advertising! given at Liverpool, England, Thorns' Russell, of London, emphasised strongly tr valn« of newspaper anv^'tisinar. "The time," he said, "was ripe for a grea 4 extension of advertising, and newspaper advertising must always be the mainstay of publicHy." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep u], the quality. Certain articles of great value to the P" bil J could never have been manufactured at all had it not be n that advertising ensured a sal* large enough to warrant the putting -3own of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of niai* for the sale of honest goods. The great commercial discovery of the age was that it did not pay to adverse unW« the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. FToro ;« n firld s(1 vast and so complex that it needs the most -refill study of everv varying condition to accurately estimate its possibilities, and a whole armv of specialists and experts w all branches of service b»v* come r o being.