MRS. GROVES. (Late of v* iiangamomona) HAS taken over ANDERSON’h PRIVATE HOTEL, ELTTiAM, and hopes to see old friendr Tar ; f ** ftd daily, 20t» weekly HOT DHI.VKS rm Cold Mornings l Call ,tn I >;i v»• ■ Jimail way, for your eleven o'clock refresher, lleef i ea, Coin \ i::uui, inmaui liuiiil lio, Hot Lemon, 01 aa.yuiing to sun your fancy. money-saving cough mixture REMEDY. Nothing gives quicker relief from hacking couglu colds, croup, and sore throats than th»j home-inade mixture. To water and sweeting add a bottle of Hean’s Essence, as per simple directions supplied on the label. This will at once produce a pint of ihe best remedy possible for all chest and throat troubles. A pint o? ordinary cough and catarrh mixtures would cost at least lijs. He.m’s Essence costs only 2s, and is obtainable from most chemists and stores, or post free, | on receipt of price, from G. W. Hesui, Chemir VVanganui. ADVERTISED GOODS ARE STANDARD GOODS The World over. WHY? • TJECAUSE there must be in goods, a uniform high quality, otherwise the advqrtised article not being up to i the standard claimed for it, will not bo purchased again, and the advertising will bo unprofitable. Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely makes a mistake. “Stratford Evening Post” readers will profit by a careful perusal of the advertising columns.
m r m r Theres a very old joke about using the axe or the saw to cut the wife’s cakes. But to the little woman who has been doing her best it’s no joke when the cakes turn out stodgy and heavy and “sad.” There are no “sad” baking-days where Edmonds’ Baking Powder is used—for the Cakes, Scones, Buns and Pastry made with Edmonds’, are always feather-light, appetising and delicious. To you, Mrs. Housewife, Edmonds’ Baking Powder will mean an end to all baking troubles, a beginning of perfect baking-days. Over a million tins of Edmonds’ are used in the Dominion every year—your grocer has of them on his shelf—get try to-day! t i .BAKING i;f POWDER wpiu./'juwr* t some one tin mm mm vmxm. V u m WM mx % i m VA imjOi I Write For The “Sure-To-Rise ” Cookery i Bonk, Free ! Edmonds’ Worhj, Christchurch, i r> fibMOHDsf} KS' Wit Newspaper Advertising A T one ot Ins recent lectures on advertising, given at Liverpool, England, Thome Russell, of London : erm-btisised strongly C value of newspaper an v,-rti«inar. “The time,” he said, “was ripe for a grea* extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that icientific adver tising did not add to the < ns + of goods but secured a material reduction of price. Indeed, I the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be -n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised hv the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. u The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Hero is a field so vast and so complex that it needs the most rareful study of every varying rendition to accurately estimate its possibilities, and 3. whole army of specialists and experts in all branches of service h*v* come i > being.
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Stratford Evening Post, Volume XXXI, Issue 43, 18 September 1916, Page 7
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640Page 7 Advertisements Column 2 Stratford Evening Post, Volume XXXI, Issue 43, 18 September 1916, Page 7
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