Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 42, 16 September 1916, Page 7

MRS. GROVES. (Late of w nangamomona) AS taken over ANDERSON'S • PRIVATE HOTEL, ELTIAM, and hopeß to Beo old friendr Tarfl • o dA daily, 2d» «a«kly. "OT DRINKS r..i CdS Alru:n :^ gs ' - Call HI U;ive tiuiV .is, li.i/rtiisvay, for yujii eleven o'fjucfc refresher. Meei ln«. Cell- I,v u.oLli, lolualo tSonil* lio, Hot Lemon, or anything ti> <un four fancy. MONEY-SAVING COUGH MIXTURE REMEDY. Nothing gives quicker relief from hacking cought. colds, croup, and sore throats than th\.j home-made mixture, To water and sweeting add a bottle of Hean's Essence, as per simple directions supplied on the label. This will at once produce a pint of the best remedy possible for all chest and throat troubles. A :>int o: ordinary cough and catarih mixtures * oil Id cost at least 15ss. He.m's Essence costs only 2s, and is obtainable from most chemists and stores, er post free, on receipt of price, from G. W. ffwtn, Ohernir' Wanarahoi ADVERTISED GOODS STANDARD GOODS The World Over. WHY? I BECAUSE there must be in advertised goods, a uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. i Advertising is Insurance, therefore, that the goods are as represented and good value. The consumer who buys advertised goods rarely makes' a mistake. "Stratford Evening Post" readers will profit by a careful perusal of the advertising col-

W/j^"^4MM^!^MWMM//M/^/^ - - other isn't. But you Ly& ' \ can't tell the difference ff// •f until you buy them. It's buying " a pig in a poke" in fw/f r \ very truth ' **7 \ Even though you buy a dozen and ten are bad —you PAY for the whole dozen. Oh, yes! m Why should you do it ? You can buy p Edmonds' Egg Powder, and there'll be £ no doubt about the goodness of any of it. m % It will make you the most tasty cakes P and puddings that you ever baked-they'll $ "come out" just as you wanted them. Try it once! Next time it will be 4. Edmonds' again, sure ! i You can buy a <i tin at your Gro- \ cer's—he'll tell 4 you its good. 4 03' 4 T one ot hm recent leetnres on advertising, given at Live-pool. Thonif Russell, of London;. ewi.hiisised strongly f value of newspaper aflvH't.i>»inflr. "The time," he said, "was ripe for a grea* extension of advertisinc, and newspaper advertising must always he the mainstay of publicifcy" ~ J He illustrated the fact that scientific advertising did not add to the ' os* of goods but becured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep uv the quality. Certain articles of great value to (he public could never have been manufactured at all hud it not be -n that advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants. Advertising was tho cheapest method yet devised by the wit of mai> for the sale of honest goodn The great commercial discovery of the age wa« that it did not pay to advertise uuWs the goods advertised were honest aroods, while nothing which was not true whs good enough to put into an advertisement. The "Commercial Review" points out that'•Undoubtedly the first and most potent adverting force of the present dav is the newspaper. Here is a field so vast and so complex that it nec( l s the most careful study of every varying rendition to accuracy estimate its possibilities, anil i whole army of specialists and experts in all branches of service h»~* come i ' • being."