Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 34, 7 September 1916, Page 7

BARGAINS —IN LADIES’ COATS Balance of our season's stock, together .vith .job purchases, thrown out in lots at very low prices. Lot I—Your1 —Your pick at * .12/6 Lot 2 —Your pick at . .19/6 Lot 3—Your pick at . 29/6 EVERY COAT A DISCOUNT BARGAIN CASH ONLY V CASH ONLY WHITE’S Comer Drapery and Clothing Stores Stratford

GIVING UP BUSINESS SALE SALE. 25 PER CENT. OFF ALL GOODS. HAVING SOLI) THE LEASE OF MY SHOT, 1 MUST CLEAR THE WHOLE OF MV STOCK WITHIN ONE MONTH, THEREFORE, 1 AM OFFERING IT AT TH E RIDICULOUS DISCOUNT OF 25 PER CENT. OFF SELLING PRICES. A FEW INSTANCES—LADIES’ HANDBAGS, usually 22s (Jd, Now 17s. WRITING CASES, usually 7s (id. Now 5S 6d. GENTS’ AND LADIES’ DRESSING CASES, usually from 10s, w from 7s 6d. 26 PER CENT. OFF CROCKERY, GLASSWARE, ELECTROPLATEWARE, SOAPS, AND PERFUM ES, and other articles too numerous to mention. SALE IN FULL SWING. SALE IN FULL SWING. G. W. MILLS. STATIONER AND BOOKSELLER. mm* —mi mmmmmumim Newspaper Advertising i T one ot his recent lectures on advertising, given at Live-pool, England, Thom* Russell, of London, emphasised strongly t< value of newspaper anvertisinar. “The lame.” he said, “was ripe for a grea' extension of advertising, and newspaper advertising must always he (he mainstay of public ity.” . He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method vet devised hy the wit of man for the sale of honest goods The great commercial discovery of the agv wa t that it did not pav to advertise unless the goods advertised wore honest goods, while nothing which was not true was good enough tr put info an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying ••ondifion to accurately estimate its possibilities, and i whole army of specialists and experts in all branch«° of service h*’ ■ come r ‘ being.’’

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and tht Colonial and Foreign Markets thev supply. 1 STEAMSHIP LINES THE LONDON DIRECTORY Co., Ltd arranged under the Ports to which they sail, and indicating the approximate sailingSo PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial town? and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can adver tise their trade cards for 5 dollars o' large advertisements from U> dollar* 'ls Alxjhnwh Lane, ondon W C JOB. PRINTING of every description executed at shortest notice gb the “Stratford Evening Post.”