Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXXI, Issue 33, 6 September 1916, Page 2

a milk of the cereals: To? calves MAKES SATISFACTORY DAIRY PROFITS CERTAIN. It is a balanced combination—every ingredient is in Itself a good food. Contains no harmful stimulants. Scientifically prepared—nutritious —tempts the appetite and keeps the calves strong and vigorous. Every hag is uniform in quality. Procurable in your district/ from JOHNSON AND GO., Ihuvern, or your storekeeper. MILK OF THE CEREALS', ISrCALVET from Sujmr.e!’ Cokls ' By I a kin i.' . . . *>• f «.■*. t ,y" 9 jT*? 'i jTk A L LINS V. ft D ir vs; •p “ jy x A i ‘"J Ah \ A V VZ&'Xtr-rv-Fort? Ties the Li-tn-.r-;!

V da. .Cv • Costs MoreThe Third A rue Li of a Series dealing with a question which vitally afreets every housewife. The increased demand tor tea to day is due to to the tact tha. huge quantities are wanted tor the do million men under arms. The [-leads of tiie Armies ot the world know that there is no drink so stimulating and beneficial, and hence thev must have tea tor their men no matter what it costs. Then, 100, at the stroke of a pen, Tic great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of lea But there is only a limited supply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealr .ad very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a hold statement, it is one that will bear the closest investigation.# For instance, a great proportion of the tea imports to England consist of what is known as “red stalk’’ tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine leas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked.

Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “Amber Tips” at so low a nricc, and it is because no better value can be obtained anywhere, that “Amber Tips " is to-day the most popular brand in New Zealand, Millions of packets of “Ambers dips’ are sold per annum, It is stocked in every shop from the North Cape to the Bluii’. (inly exceptional value could be responsible for so exceptional a sPe. But fine tea is now costing the M Amber Tips" Proprietors, as w-11 a t'other tea merchants, un average oi ’2ld. to 3d. per lb. more than in August, lb It. Therefore, if a fair price was charged I before the war, the tea merchant is to-day faced svith an enormous loss should he continue to pack the same quality at his old prices. Of couro there is the alternative of cheapening the quality by an admixture of inferior, lean healthful teas, The “Amber Tips” Proprietors wore advised, by many to do this, bui instead they decided to raise the price by lid, per lb., and to continue to give the public that tamo splendid value which has always been associated with the name “Amber Tips.” Now. Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a j-ib. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you say "other teas have not been raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that oven an extra 2pl. or 3d. in cost per lb. still enables a profit to bo made —or quality must by reduced, othera heavy loss must be. faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so Cure and healthful that it can be taken y oven those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—wrile and j tell us your conclusions. We believe i that you want quality and that you want , value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest val"“. 101 1/10, 2;-, 2/2 per lb. The only lea that has to increase its prices — the.foregoing u ill tell you why.