Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 33, 6 September 1916, Page 7

7 JL X.J 1 Balance of oar season's stock, together >vith job purchases, thrown out in lots at very low prices. Lot I—Your1 —Your pick at <. ; 12/6 Lot 2 —Your pick at « . 19/6 Lot 3 —Your pick at . . 29/6 EVERY COAT A DISCOUNT BARGAIN CASH ONLY V CASH ONLY Drapery and Clothing Stores Stratford

GIVING UP BUSINESS SALE SALE. HH PER CENT. OFF ALL GOODS. HAVING SOLI) THE LEASE OF MV SHOP, I MUST CLEAR THE WHOLE OF MV STOCK WITHIN ONE MONTH, THEREFORE, I AM OFFERING IT AT TH E RIDICULOUS DISCOUN T OF 25 PER CENT. OFF SELLING PRICES. A FEW INSTANCES—LADIES’ HANDBAGS, usually 22s Cd. Mow 17s. WRITING CASES, usually 7s 6cl, Mew 5S 60. GENTS’ AND LADIES’ DRESSING CASES, usually from 10s 3 -W from 72 Scl. 25 PER CENT. OFF CROCKERY, GLASSWARE, ELECTROPLATEWARE, SOAPS, AND PERFUMES, and other articles ton numerous to mention. SALE IN FULL SWING. SALE IN FULL SWING. G. W. MILLS. STATIONER AND BOOKSELLER. wiwmuM**** VMMnrua* mmrn ’T^ ITk oblh W&uf k&wdd f m CCgfeCliCrll" I %) as.e 7 V ? ROo'jce of scone M& r* D Clßllin' 1 • SCOTCH Wins®, -pora The Distingpsae Brand intke Distinctive Bottle kd in Scotland -W ■HUP? S'MA '.luce C'- SCOauxD . 108 a w ”■ i I to- fr & r f l *•* r « Sole Dist CS SCO*LanO r ,M Edinburgh. p / Eskiblishcd 1820 |\vj tOlK6 u« uting A gouts for D. o.ud J. McL-ulluin s Porloctiou Whisky, A. HAT RICK AND C (>., LTD., WAITAIIA. Newspaper Advertising T one ot hm recent lectures on advertising given at Tjiv*’pool, England, Thoms Bussell, of London,- emphasised strongly t value of newspaper advertising. ’‘The time.” he said, “was ripe for a urea* extension of advertising, and newspaper advertising must always he the mainstay of puhhcitj.” He illustrated the faet that scientific advertising did not add to the cost of _goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the ijualitv Certain articles of great value to the public could never have been manufactured at all had it not he -n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly Advertising was the cheapest, method yet devised hv the wit of man for the sale of honest goods. The great commercial discovery ot the age was that it did not pay to adverH«*> unless ihr; goods advertised were honest goods, while nothing which was not true was good enough to info an adverfisement. The “Commercial Review” points out that.— ‘‘Undoubtedly the first and most potent advertising force of the present dav is the newspaper. TTf‘T«> ,cl a field 80 vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts all branches of service b*v» come i~~o being. *