Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 32, 5 September 1916, Page 7

LADIES’ COATS Balance nf mir season’s stock, together villi job purchases, thrown out in lots at very low prices. WHITENS Comer Drapery and Clothing Stores Stratford i in iii hi mi— gagnt!g«CT-.'TC«aaiiw'nmoMM—«W“ GIVING UP BUSINESS SALE SALE. 25 PER CENT. OFF ALL GOODS. HAYING SOLI) THE LEASE OK MV SHOP, 1 MUST CLEAR THE WHOLE OK -MV S'l OCK WITHIN ONE MONTH, THEREFORE, I AM OFFERING IT AT THE RIDICULOUS DISCOUNT OK- 25 PER CENT. OFF SELLING PRICES. A FEW INSTANCES—LADIES’ HANDBAGS, usually 22s (Jd, Now 17s. WRITING CASES, usually 7k* (Jd, Mow 55 6d. GENTS’ AND LADIES’ DRESSING CASES, usually from 10s, .w from 7s 6d. 20 PER CENT. OFF CROCKERY, GLASSWARE, ELECTROPLATEWARE, SOAPS, AND PERFUMES, unci other articles too numerous to mention. SALE IN FULL SWING. SALE IN FULL SWING. G. W. MILLS. STATIONER AN D BOOKSELLER.

ibbb BBDS9H a Qlfll “And You Should Freely Use RWnSTia BORATED TALCUM If you want ‘Baby’ to get rid of that troublesome eruption. Give him his baths regularly with plenty of “Mennen’s” ______ after, and his skin will clear up in a few days. Why do Doctors and Nurses advise Mothers to use Mennen’s Borated Talcum? Because they knowii is the purest,'and hence the best. —— There are many kinds of Talcum, but the finest, smoothest and costliest comes from Italy—from the best mines. That is the talcum “Mennen” employs. By a secret process it is refined to the highest degree —pure boric acid (a mild disinfectant) is combined with it in the right proportion, and it is faintly scented. Mennen’s Talcum can now be obtained in a variety of tints and perfumes, all made according to the famous Mennen formula, as follows; Borated, Violet, Sen Yang, Cream Tint (a rich cream color). Flesh Tint (not a rouge, but a delicate pink talcum) and Talcum for Men. For sale by more than 100,000 dealers throughout the world. INFERIOR TALCUMS ARE DEAR AT ANY PRICE. USE ONLY THE BEST —“MENNEN’S” Obtainable at all Leading Chemists and Stores G. MENNEN CHEMICAL COMPANY Lower Cuba Street Wellington, N. Z. Trado Mark ■ ■■■■■HBHSBRBBiiiiaßßaßitiinnußißHKnHnauaixGiaicinsiDnienniaQßi NEW ADDRESS: 17 VICTOniA STREET, WELLINGTON- © 109 Pitt Street Sydney, N. S. W. Newspaper Advertising \ T one oi Ins recent lectures on advertising* given at Liverpool. England, Thome Russell, of London, emphasised strongly tl‘ value of newspaper advertising. '‘The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” . , He illustrated the fact that scientific advertising did not add to the oo» f of _ goods but secured a material reduction of price. Indeed, the more an'article was advertised the cheaper it became, and tbe more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, whale nothing which was not true was good enough to put into an advertisement. The "Commercial Review” points out that—‘‘TTndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so '-"iwt and wo complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of seryice inwa come hio being.”