Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 31, 4 September 1916, Page 7

A-Oif 1 \j i jj Balance of out season's stock, together .vith job purr] uhasesj, thrown uut in lots at very low prices. Lot 1 —Your pick at Lot 2 —Your pic!; at Lot 3 —Your pick at EVERY COAT A DISCOUNT BARGAIN CASH ONLY CASH ONLY 17 9Q r* Draper}/ and Clothing Stores Stratford 25 PER CENT. OFF ALL GOODS. HAVING SOLD THE LEASE OF MY SHOP, T MUST CLEAR THE WHOLE OF MY STOCK WITHIN ONE MONTH, THEREFORE, 1 AM OFFERING IT AT THE RIDICULOUS DISCOUNT OF 25 PER CENT. OFF SELLING PRICES. A FEW INSTANCES—■LADIES' HANDBAGS, usually 22a 6d, Now 17s. WRITING CASES, usually 7s 6d, Now 5s 6d> GENTS' AND LADIES' DRESSING CASES, usually from 10s, -W from 7s 6d. 25 PER CENT. OFF CROCKERY, GLASSWARE, ELECTROPLATEWARE, SOAPS, AND PERFUMES, and otbor articles too numerous to mention. SALE m FULL SWING. SALE IN FULL SWING. G. W. MILLS, STATIONER AND BOOKSELLER. AS AN ANALYST I have found this beverage highly beneficial, pure, mature, and entirely free from deleterious admixtures-whilst AS A CONSUMER I can vouch for its soft, creamy, mellowness, its pleasing palatableness, and its never varying goodness—- - "scotch whisky Obtainable at all Hoteh m -.-•■■■,.■,.,, f .. ■■ -. ■..-i.. --■■,.'/-■ F ffV v rifm'- fift M mmSMMmmtamam Soie Uiatriijutii A. HATRICK AND C ()., LTD., WAITARA.

\ T one ot hi« recoct lecture") on advertising* divert ut Liverpool, Kngland, Thorns Russell, of London, emphasised strongly t value of newspaper advoi'twng. "The time," he said, "was ripe for a gre» J extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact thai scientific advertising did not add to the <;os* of _goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-int crept compelled the manufacturer to ke» j p up Hie finality Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sai6 large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devispd by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advorH«e n«l««»* th«? goods advertised were honeat goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the flrfd and mont potent advertising force of the present day is the newspaper. Here is <• field «n vn«f and so complex that it needs the most careful study of every varving condition to accurately estimate its pofi-dlrilities, and 9, whole army of specialists and experts in all branches of s«ryice b»w come i"'o being."