Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXXI, Issue 29, 1 September 1916, Page 8

Why Tfci* Costs More— The Third Article ol a Series dealing with a question 'which vitally affects every housewife. The increased demand for tea to day is due to to the tact tlia- huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and lienee they must have tea foi their men no matter what it costs Then, too, at the stroke of a pen, die great Russian Nation has „> been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited supply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day if costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealr jid very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of whatis known as "red stalk’’ lea the lowest possible grade—so low that it is prohibited throughout AuslralaJa, Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a m ice, and it is because no better value can be obtained anywhere, that ‘‘Amber Tips” is to day the most popular brand in New Zealand, Millions of packets of “Ambers Tips” are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a aa’e. ' But line tea is now costing the “Amber Tips” Proprietors, as we!! as other tea merchants, an average of 2jd. I to 3d. per lb. more than in August, 1914. I Therefore, if a fair price was charged before the war, the lea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixtuie of inferior, less healthful teas, The “Amber Tips” Proprietors were advised j by many to do this, but instead they i decided to raise the price by 2d. per lb., and to continue to give tire public that same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a i-lb. packet more—or would you rathe!' have an inferior and less healthful tea at the old price ? But yon say “other teas have not been raised in prices.” If so you can readily j see that either excessive prices wore charged before the war—so excessive i that even an extra 2]d. or 3d. in cost per lb. still enables a profit to be made j —or quality must be reduced, other-j a heavy loss must be faced. But even at increased figures Amber 'Pips is still the cheapest tea you can buy. Cup for cup, value for vainnothing else can equal it, whitest is so pure and healthful that it can be taken . by oven those of the weakest digestion, j Surely these facts should weigh with you. • ; Consider them carefully—write and | tell ua your conclusions. We believe i that you want quality and that you want! value. For that reason wo have raised ! our prices because only by doing so can I we continue to give yon the same honest i quality and the same honest valy A > 101 i — j 1/10, 2/-, 2/2 per lb. The otilv tea that has to increase its prices—the foregoing will tell you why. i