Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 29, 1 September 1916, Page 7

Balance of our s-uson’s stock, together with job purchases, thrown out in lots at very low prices. WHITE’S Comer Drapery and Clothing Stores Stratford giving up business SALE ' SALE. 25 PER CENT. OFF ALL GOODS. H-VYING SOLD THE LEASE OF MY SHOP, 1 MILT CLEAR THE WHOLE Ob’ MV SIOCK WITHIN ONE MONTH, THEREFORE, [ AM OFFERING IT AT TI .E RIDICULOUS DiSCOIN i OF 25 PFR CENT. OFF SELLING PRICES. A FEW INSTANCES — LADIES’ HANDBAGS, usually 22 s 6d. Now 17s * WRITING CASES, usually 7s 0-1. Now 5S 6d. GENTS’ AND LADIES’ DRESSING CASES, usually Horn 10s, now from 73 6d. ~ 25 Pi R CENT. OFF CROCKERY, GLA .to WARE, WARE, SOAPS, AND PERFUMES, and other ELECTROPLATEaHides too numerous to mention. SALE IN FULL SWING. SALE IN FULL SWING. G. W. MILLS. STATIONER AND BOOKSELLER. Newspaper Advertising a Y 0I)P ;>i his recent lectures on advertising* given at Live'pool, England, Thorn* Russell, of London, emphasised strongly t.< value of newspaper aOv«-rt.i«imr “The time.” he said, “was ripe for a flrwi' extension of advertising, and newspaper advertising must always he the mainstay of pu..uicillustrated tin fact that scientific advertising did not add to the cos* of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the mom self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the pnnho could never have been manufactured at all had it not he u that advertising ensured a *»i« large enough to warrant the putting down of the elaborate and very cosily plants. Advertising was the cheapest method yet devised hv the wit of man for the sale of honest goods The great commercial discovery of the age whs that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement The “Commercial Review” points out that “Undoubtedly the first and most potent advertising force of the present day is the newspaper Here is a field so vast and so complex that it needs the most careful studv of every varying condition .to accurately est.una.te its possibilities, and i whole army ol specialists and in all branches of service !>•’ ° come r ■> being.

HUSROA STORK. GOODS DELIVERED fo Ato PAR r OF tHE HISMtK"* >JCW STOCK. ItfOtA* rrtici!> V -ATi. A, Agent “Stratford Evening Post.” HOT DRINKS for CV-d Mornings 1 Call at Dave Grab, m 6, Broadway, for your eleven o’clock refresher. Beef Tea, Celery Broth, Tomato Boiiillio, Hot Lemon, or anything to sail your fancy. MRS. C ROVES. (Lata of Whangamomona) HAS taken over ANDERSON’S PRIVATE HOTEL, ELTHAM, and hopes to sea old friends Tariff ia 6d daily, 20a weekly.