LA r\Tpc? A DISS Bnlnnce of out season's ptock, together »rith job purchases, thrown out iu lois at very low prices. Lot 1 —Your pick at Lot 2 —Your pick at Lot 3 —Your pick at EVERY COAT A DISCOUNT BARGAIN CASH ONLY CASH ONLY Drapery and Clothing Stores Stratford SALE 25 PER CENT. OFF ALL GOODS. HAYING SOLD THE LEASE OF MY SHOP, I MUST CLEAR THE WHOLE OF MY STOCK WITHIN ONE MONTH, THEREFORE, i am Offering it at tie ridiculous discount OF 25 PER CENT.-OFF SELLING PRICES. A FEW INSTANCES—■ LADIES' HANDBAGS, usually 22s 6d, Haw 17s. WRITING CASES, usually 7s 6:1, Now 50 6d. GENTS' AND LADIES' DRESSING CASES, usually from 10s, now from 73 6d. 25 PER CENT OFF CROOK El? Y, GLASSWARE, ELECTROPLATEWARE, SOAPS, AND PERFUMES, and other articles too numerous to m tuition. „..„.„« SALE IN FULL SWING. SALE IN FULL SWING. G. W STATIONER AND BOOKSELLER. \ T one of bis recant lectures on advertising given at Liverpool, England, ThnmRussell, of London, emphasised strongly tf» value of newspaper aciv< disint?. "The time," lie paid, "was ripe for a grea* extension of advertising, and newspaper advertising must always be the mainstay of publio «ty- ,r He illustrated the fact that scientific adver tising did no*, add to the, '<»*< of good* but becured a muttirial reduction of price. Indeed, the more an article wan advertised the cheaper it became, and the more .self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a naif large enough to warrant the putting down of the pin borate and very costly plauis. Advertising was. the cheapest method y«t devised by the wit. of nniK for the sale of honest goods. The great commercial discovery of the age wa* that it did not pay to advertise unless the goods advertised wer* -honest goods, while nothing whicli was not true was good enough to into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the 6r«.t and most oolent adver tising force of the present day is the newspaper. Here is a field so vast and so complex that, it needs the moat careful studv of every varying condition to accurately estimate its possibilities, and x whole army of specialists and expert* in all branch** of service b* • eomo i r >beinsf."
HUIROA STORE. noOlttl DELIVERED TU aNT PART OF IHK DJMTRTrT HIOOK, GfUBAf PiilVEB 4. A. STANFORD Agent "Strat/ord Evening Post." "OT DRINKS for OoW Comings! - Call at Dare Grahams, Broadway, for your eleven o'clock refresher. Beef Tea, Celery Broth, Tomato Bonillio, Hot Lemon, or anything to suit your fancy. MRS. GROVES. (Late of Whangamomona) AS taken over ANDERSON'S and hopes to see old friends Tariff, As 6d daily* 20a weekly.
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Stratford Evening Post, Volume XXXI, Issue 28, 31 August 1916, Page 7
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473Page 7 Advertisements Column 2 Stratford Evening Post, Volume XXXI, Issue 28, 31 August 1916, Page 7
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