Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 27, 30 August 1916, Page 7

w -INLADIES’ COATS Balance of our season’s stock, toe-ether ;vith job purWHITE’S Comer Drapery and Clothing Stores Stratford GIVING UP BUSINESS SALE SALE. 25 PER CENT. OFF ALL GOODS. HAVING SOLD THE LEASE OF MY SHOP, 1 MUST CLEAR THE WHOLE OF MY STOCK WTJ'HJN ONE MONTH, THEREFORE, 1 AM OFFERING IT AT TEE RIDICULOUS DISCOUNT OF 25 PER CENT. OFF SELLING PRICES. A FEW INSTANCES—LADIES’ HANDBAGS, usually 22s Gil, Now 17s. WRITING CASES, usually 7s Gd, Now 5S Gd. GENTS’ ANT) LADIES’ DRESSING CASES, usually from 10s, now from 7s Gd. 25 PER,CENT. OFF CROCKERY, GLASSWARE, ELECTROPLATEWARE, SOAPS, AND PERFUMES, and other articles too numerous to mention. ’ SALE IN FULL SWING. SALE IN FULL SWING. G. W. MILLS. STATIONER AND BOOKSELLER.

Newspaper Advertising \ T one s)t his recent lectures on advertising given at Liverpool, England, 1 horn Bussell, of London, emphasised strongly *' value of newspaper advertising. ■‘The time/’ ho said, “was ripe tor a grew - ' extension of advertising, »nd newspaper advertising must always be the mainstay of public* ity.” . He illustrated the fact that scientific adver.,., tising did not. add to the co« + of goods but secured a material reduction of price Indeed,, f) the more an article was advertised the cheaper it became, anti the more seif-intcrest compelled the . manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants. _Advertising was the cheapest method yet devised by the wit of man for the sale of honest goons The great commercial discovery of the agw wa« that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough fca put into an advertisement. The “Commercial Review” points out tbah“Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch**** of service h come r being.”

HUiftOA STOKE. GOODS DJaiUVEiilfiD XU i,M PART OF THE DP»TUTOT. NKW STOCK. CHEAP. fftIOICS -At4. A.' STAN PON ift. Agent “Stratford Evening Post.” HOT DRINKS for CHd Mornings! Call at Dave Graham s, Broadway, for your eleven o’clock refresher. Beef Tea, Celery Broth, Tomato Bonillio, Hot Lemon, or anything to suit your fancy. MRS. GROVES. (Late of Whangamomona) HAS taken over ANDERSON’S PRIVATE HOTEL, ELTHAM, and hopes to see old friends.. Tariff 4b 6d daily, 20a weekly. f** l