Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 26, 29 August 1916, Page 7

BARGAINS —INF LADIES’ COATS Bnla nee of our season’s stock, together ivith job purchases, thrown out in lots at very low prices. Loti —Your pick at * .12/6 Lot 2 —Your pick at * - 19/6 Lot 3 —Your pick at . 29/6 EVERY COAT A DISCOUNT BARGAIN CASH ONLY V CASH ONLY WHITE’S Comer Drapery and Clothing Stores Stratford

GIVING UP BUSINESS SALE SALE. 25 PER CENT. OFF ALL GOODS. HAVING SOLD THE LEASE OF MY SHOP, I MUST CLEAR THE WHOLE OF MY STOCK WITH 1X ONE MONTH, THERE!’OPE, ! AM OFFERING IT AT THE RIDICULOUS DISCOUNT OF 25 PER CENT. OFF SELLING PRICES. A FEW INSTANCES—LADIES’ HANDBAGS, usually 22s (id. Now ITS. WRITING CASES, usually 7s Cd, Now SS 6tJ. GENTS’ AND LADIES’ DRESSING CASES, usually from 10» : now 95 /eiTCENT d ‘OFF CROCKERY, GLASSWARE, ELECTROPLATEWARE, SOAPS. AND PERFUMES, and other articles too numerous to mention. SALE IN FULL SWING. SALE IN FULL SWING. G. W. MILLS, STATIONER AND BOOKSELLER. Newspaper Advertising 4 T on© ot his recent lectures on advertiainc jjiven at LiVfc'*’'onl, EtUflnnd, I horn Russell, of London, emphasised strrmglv i value of newspaper aa vi-f Using. / •The tune,” he paid, “was ripe tor a gree" extension of advertising, and newspaper advertising must always he the mainstay of public ;ih itv.” He illustrated the fact, that scientific advertising did not add to the u>s + of goods hut ■ secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goons The great commercial discovery of the ago wat that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that “Undoubtedly the first and most potent advertising force,of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch** of service h* * come i being.

W P. BAYLOR’S huiroa store. V j*OUiJb OJKUVEEED TO ANT PART OF THE DISTRICT. nKW STOCK, onu PBIOffIS —AT—- *, A. STANFORD Agon* “Stratford Evening Post.’-’ NOTICE TO THE PLANTERS OF THIS DISTRICT. I have shifted my Nursery from Pern hroke Road to the corner of Regan Street and Swansea Road, where a great variety of Shelter and Ornaineii tal Trees, Shrubs, and Hedge Plants are growing, with very little shelter, less manure, an no spraying. They are as hardy as they can be, and free from couch grass and sorrel, and I can say without noastug that they are quite equal to thus that are no better. HOT DRINKS for Cold Mornings 1 Call at Dave Graham s, Broadway, for your eleven o’clock refresher. Beef Tea, Celery Broth, Tomato Bonillio, Hot Lemon, or anything to suit your fancy. MRS. GROVES. (Late of SVhang&momona) HAS taken over ANDERSON’S PRIVATE HOTEL, ELTHAM, and hopes to see old friends Tariff is Gd daily, 20s weekly. Some 35 years’ residence >u this district has given me some ideas of its soil and climate, hut I will not f orce them on anyone. I do not desire to make a fortune, or do an extensive business, but wish to make an honest living, without a lot of fuss, and will try to merit (ami hope to receive) sufficient patronage to enable me to do so. INSPECTION INVITED ON ANY WEEK-DAY. NOTE.—S per cent, of my receipts will be given to tho Serbian Relief Fund this season. Main F.ntrauce Swansea Road. W. P. TAYLOR, ' NURSERYMAN, REGAN STREET’, STR ATFORD, 1910