Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 25, 28 August 1916, Page 7

-INsH jl Balance of our season’s stock, together .vith job purchases, thrown out in lots at very low prices. . Drapery and Clothing Stores Stratford Ttisins \ T one ot bis recent lectures on advertising, given at Liverpool, England, Thom ' Russell. of London. emphasised strongly U value of newspaper a«tv— xtisinsr. “The time,” he said, “was ripe for a proa* extension of advertising, and newspaper advertising must always bo the mainstay of publicity.” He illustrated the fact that scientific advertisin'.? did not add to the i-ost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at ail had it not be n 1 hat advertising ensured a sals large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised both© wit of man for the sale' of : honest goods The great commercial discovery of the ago was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was pot true was good enough 4c put into an advertisement. The “Commercial Review” points out that—“TTndoubtedly the first and most potent advertising force of the present dav is the newspaper. Fere is a field so vast and so complex that it needs the most careful stprly of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all branches of service lie -<j come i '-> being.”

HUIROA STORE. (K)OD9 DELIVERED TO ANY ! PART OF THE DISTRICT. 1 | JSDCW STOCK., CNffiAf PRICES | —AT—9. A. STAINS FOR ft, Agent “Stratford Evening Post.*’ HOT DRINKS for Cchl Jtfornings 1 Call at Dave Grab, ms, Broadway, for your eleven o’clock refresher. Beef Tea, Celery Broth, Tomato Bonillio, Hot Lemon, or anything to suit your fancy. MRS. GROVES. (Late of Whangamomona) HAS taken over ANDERSON’S PRIVATE HOTEL, ELTHAM, and hopes to see old friends ; Tariff fid daily, 20s weekly. ADVERTISED SOOOB hm STANDARD ROODS Tk& World Over. WHY? BECAUSE there must bo in advertised goods, a uniform high quality, otherwise the advertised article not being up to fch* standard claimed for it, will not be purchased again, and the Advertising will be unprofitable, v; rwtisuig i« Insurance, therethat the goods are as represented and good vniu/>„ The consumer who buys advertised goods rarely makes a mistake. “Stratford Evening Poet” readers will profit by a careful perusal of the advertising col-