Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXI, Issue 22, 24 August 1916, Page 7

■Uwaafl Balance of our season's stock, together ?riih job purchases,* ..thrown out in lots at very low prices. pick Lot 2--Your pick at Lot 3—Your piclq at EVERY COAT A DISCOUNT BARGAIN CASH ONLY CASH ONLY Drapery and Clothing Stores Stratford 7 -i miiwii ii niimiiiaiwnvT¥TinTnT»ii i iiiiiiwiiinnwiii im iiinim n im

Forward March pr Success in life! BOY SCOUTS are now preparing for future careers. They know the great value of good health and good looks in life's battles. GOOD TEETHKEEPING The foundation of good digestion-n-hence good health and clear, bright minds. Goto your dentist at least t;wice a year. Then rely on the habitual night and morning use of '' H PERFECT Prepared for almost half a century by a Doctor of Dental Surgery. The powder that's sa/fftousebecause it cleanses. by the natural way-perfect polishing. Smooth, gritless and pleasant. Prevents decay and all tooth troubles. Obtainable at all leading chamicts attd StpfAft Send 3d. Lower Cuba St. Wellington, N. Z. 09 Pitt Street y^y.N.S.W. NEW ADDRESS: 17 VICTOR' IA STREET, WELLINGTON.

\ T one ot bis recent lectures on advertising, given at Liverpool, England. Thorn* Russell, of London, emphasised strongly il> value of newspaper advertising. "The time," he said, "was Tip* for a area' extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods birt becured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value, to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down o! the elaborate and very' costly plants. Advertising was the cheapest method yet devised by the wit of mai* for the sale of honest goods. The great commercial discovery of the age wae that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to jrat into an advertisement. The "Commercial Keview" points out that"TJudoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying eondition to accurately estimate its possibilities, and i whole army of specialists and all branch** of service h°"° come r '"> being.

•OT DRIiNKS for Cflcl Mornings! Call at Dave Grab: ,ns, Broadway, for your eleven o'clock refresher. beet Tea, Celery Broth, Tomato Bonillio, Hot Lemon, or anything to suit your fancy. TlOFt Up-to-date Job Printing, call at the "Stratford Evening