Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 10, 10 August 1916, Page 7

FORD. FORD. m iSigftßKEaaaa^ -MADC tH THE UNIVERSAL CAR. REDUCED PRICES; 5-SEAT Ell TOURING CAR £2lO 2-SKATER RUN-ABOUT £195. e.0.b., Wellington. Guaranteed against Reduction during 1910. This Reduction is •olely owing to the FORD Company’s improved method-of packing, thus iaviag freight. Purchasers or “FORDS” at the higher price arc requested to apply for refund under our guarantee against reduction. SOLE AGENT, A LAN D. C uff - BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS* OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. THE SCOTCH BAKERY (LATE ELDERS). rjT 0 M gMI TH, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAI THEY WIDE fcN SERVED WITH 3000 WHOLESOME BREAD made by practical tradesraeh under HYCENIC CONDITIONS. * •' I. *1 * . All Orders will receive prompt attention, and all Goods delivered ptoatpiijr BIRTHDAY AND WEDDING CAKES A SPECIALITY, FORENOON /VND AFTERNOON fEA JUST THE WAY YOU LtKE il. NORCROSS’ GARAGE. BROADWAY NORTH. STRATFORD, Sole Agent for Chevrolet and King Cars. Our Mechanics are here to cater for your requirements. Our prices are extremely moderate and we turn out good, honest Wotk. If you require a Motor, by purchasing from us you will get a dtr tp Shit vou for the pj’ice you ought to pay. ; ' ; ; Perfectly appointed luxurious cats for s hire any time, any distant. Agent for leading makes of tyres. Ford spares and other accessories is Stock. F. NORCROSS BROADWAY NORTH. STRATFORD. ' . ’Phone 176—A1l Hours. —T" API IDEAL' TONIC When your head is dull and heavy, your tongue furred, and yod feel done-up and good for nothing, without knowing what is really, Alle matter with-you, probably all that is needed to restore you to health; ind vigour is a few doses of a reliable FOR THE digestive tonic and stomachic jrfcmtsrruMarw AMD fi IVFR cdy such as Mother Scigel's SjHrtip. STOMACH AND T / ke it after each mcal,fdr a few days and note how beneficial is its action upon the stomach, liver and bowels how it restores tone and healthy activity to these important organs* ihu by so doing enables yon to gain new stores of vigour, vitality and health. MOTHER © Hr" 5 Eis:.a SYRUP

Newspaper Advertising 4 T one ot his recent lectures on advertising,, given at Liverpool, England, Tnonjp. Russell, of London. emphasised strongly t? value of newspaper advertising. , . A “The time.” he said, “was npe for a grea extension of ad vertising. and newspaper adyerUsing must always he the mainstay of public* *j * ) 1 He illustrated tin fact that scientific advertising did not add to the cos+ of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not be n that advertising ensured a sale enough to warrant the putting down ol the" elaborate and very costlv plants AdverUsino 1 was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discoverv of the age was that it did not pay to advertise unless the goods advertised were honest goods. while nothing which was not true was good enough M> put into an advertisement. The “Commercial Review” points out that—“TTndmihtedlv the first and most potent advertising force of the present dav Is the newspaper Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole armv of specialists and experts all branch*® of service come r being.