Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 9, 9 August 1916, Page 7

FORD. FORD. SSaSfe IB -MA»t IN CANADA* THE UNIVERSAL CAR. REDUCED PRICES; o-SEATER TOURING CAR £2lO 2-SEATER RUN-ABOUT £195. f.0.b., Wellington. Guaranteed against Reduction during 1916. This Reduction is solely owing to the FORD Company’s improved method of packing, thus saving freight. Purchasers or “FORDS” at the higher price are requested to apply for refund under our guarantee against reduction. SOLE AGENT, A LAN D. C uff - BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. THE SCOTCH BAKERY (LATE ELDERS). rjT 0 M M I T H, PROPRIETOR. ASSURES EVERYONE PATRONISING HIM THAI THEY WILL IBS SERVED WITH 300 D WHOLESOME BREAD made by practical tradesmen under HYCENIC CONDITIONS. t \ All Orders will receive prompt attention, and all Goods delivered promptly, BIRTHDAY AND WEDDING CAKES A SPECIALITY. FORENOON AND AFTERNOON TEA JUST THE WAY YOU LIKE IT. ■ 'Uj . ItotMlO. * W "“ l ' (V!. ..L•; 1 • - : NORCROSS’ GARAGE. . BROADWAY NORTH. STRATFORD. Sole Agent for Chevrolet and King Cars, Our Mechanics are here to cater for your requirements. Our prices are extremely moderate and we turn out good, honest work. If you require a Motor, by. purchasing from us you will get' a car to suit vou for the price you ought to pay. Perfectly appointed luxurious cars for hire any time, any distance. Agent for leading piakes of tyres. Ford spares and other accessories in Stock. F. NORCROSS OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. BROADWAY NORTH. STRATFORD. • ; li'.i'L ,u. 1 * ’Phone 176—A1l Hours. -at-, •..upi.nmim.

AN IDEAL TOfNISG When your head is dull and heavy, your tongue furred, and you fool done-up and good for nothing, without knowing what is really the matter with you, probably all that is needed to restore you to healthy and vigour is a few doses of a reliable FOR THE digestive tonic and stomachic remSTOMACH AND LSVER edy such as Momcr SagehS Syrup Take it after each meal for a few days and note how beneficial is its action upon the stomach, liver and bowels—how it restores tone and healthy activity to these important organs, and by so doing enables you to gain new stores of vigour, vitality and health. MOTHER SESGEL’S SYRUP Newspaper Advertising \ T one ot his recent lectures on advertising, given at Liverpool. England, Thom? Russell, nf Loudon, emphasised strongly t*' value of newspaper advertising. “The time.” he said, “was ripe for a grea' extension of advertising, and newspaper advertising must always he the mainstay of publicity.” ‘ , , He illustrated tin fact that scientific advertising did uot add to the cos* of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it uot be u that advertising ensured a sale large enough to warrant the putting down ol the elaborate and very costly plants, Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were hone«t goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial "Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the, newspaper. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole armv of specialists and experts in all branches of service lm~° come i' being.