Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXXI, Issue 5, 4 August 1916, Page 8

mw of dentifrices have come, and after varying periods of success, have gone. Only one- has moved steadily forward, gaining popular and professional esteem through three generations— PERFECT Prepared for almost half a century by a Doctor of Dental Surgery. The safe dentifrice. Teach j'our children to use it each night and morning especially at night. Obtainable at all leadins chemists and stores. I. W. LYON & SONS, Inc. Lower Cuba St. 103 Pitt Street Wdihigton, N.Z. Sydney, N.S.W. New Address: 17 Victoria Street Wellington. The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea today is due to to the tact thai huge quantities are wanted for the 25 million men under arms. The Heads of the Annies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea for their men no matter what it costs

Then, too, at the stroke of a pen, 'die great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited Mipolv of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealrjtd very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. Fbr instance, a great proportion of the tea imports to England consist of what is known as "red stalk 1 ' tea the lowest possible grade—so low that it is prohibited throughout Austrahoia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of "Amber Tips," 2/8 to 3/4 per lb. is asked. >•■ Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in " Amber Tips" at so low a price, and it is because no better value can be obtained anywhere, that "Amber Tips" is today the most popular brand in New Zealand, Millions of packets of "Ambers Tips" are sold per annum. Tf is stocked in every shop from the North Cape to tin Bluff. Only exceptional value confi be responsible for so exceptional a sn's. But fine tea is now costing the "Amber Tips" Proprietors, as well as other tea merchants, an average of 2J'. to 3d. per lb. more than in August, 191 K Therefore, if a fair price was charge! before the war, the tea merchsnt is to-day faced with an enormous lops should he continue to pack the saniM quality at his old prices. Of coure there is the alternative <>f cheapening the quality by an admixture of inferior, less healthful teas, The "Amber Tips" Proprietors wore advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that samo splendid value which has always been associated with the name "Amber Tips." Now, Mrs. Housewife, what SB your opinion of the whole matter? Would you rather have the name delightful flavour, quality, purity and value and pay a penny a j lb. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you say "other teas have not been raised in prices." If so you can readily see that cither excessive prices were charged before the war—so excessive that even an extra 2sd. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy los* must be faced. But even at increased figures Amber Tips is still the cheapest, tea you can buy. Cup for cup, value for :hie, nothing else can equal it, while his so pure and healthful that it can lie taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believo that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest va!"**. ini I/10, 2/-, 2/2 par lb. The onlv tea that has to increase its prices — theforegoina uill tell you whit.