Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXXI, Issue 4, 3 August 1916, Page 8

licle of a with a affects every housewife. The increased demand for tea today is due to to the lact thru huge quantities are wanted for the 25 million men under arms. The Heads of the Annies of the work! know that there is no drink so stimulating and beneficial, and hence thev must nave tea tor their men no matter what it costs. Then, too, at the stroke of a pen, die great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited -Mipnlv of tea and that supply is not sufficient to fill the present re-

Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2|d to 3d pet lb. more than in August last. This, of course, affects New Zealr jid very greatly, tor the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk'' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of "Amber Tips," 2/8 to 3/4 per lb. is asked. Tea experts the -world, over are astonj is'ried at the remarkable quality, flavour, fragrance and value given in "Amber Tips" at so low a pi ice. and it is because no better value can be obtained anywhere, that "Amber Tips" is today the most popular brand in New Zealand, Millions of packets oi' "Ambers Tips" are sold per annum, it is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a s»'o. Rut fine tea is now costing the "Amber Tips" l'ropi ietors, as well as oilier tea merchants, an average of 2J'd. to 3d. per lb. more than in' August, 1914. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at Ins old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The "Amber Tips" Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always boon associated with the name "Amber Tips." Now, Airs. Housewife, what ia your opinion of the whole matter? ' Would you rather have the same delightful flavour, quality ; purity and value and pay a penny a |-lb. packet more—or would you rather have an inferior and less healthful tea at the old price? But you say "other teas have not been raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2jd. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, oihera heavy loss soust be faced. But even at increased figures Amber Tips is still ihe cheapest tea you can buy. Cup for cup. value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest va!;**. 101 1/10, 2/-, 2/2 psr lb. The only tea that has to increase its %>rices — the foregoing will tell you why.

Prepared for almost half a century by a Doctor of Dental Surgery. The szfe dentifrice. Teach your children to use it each niphtand morning especially at ;•«, Obtainable ct all leading cb .nii3ts and stcrec. I.W.LYON&SON. r ' i ewer Cuba St.-JO 5 P>ti Street Wellir. r'.'-.a, K-Z. Sydney, PLS.Vv . New Ada/css: 17 Victoria Stroc Wellington.