Page 7 Advertisements Column 5

Stratford Evening Post, Volume XXXI, Issue 3, 2 August 1916, Page 7

14AM 0* CANADA.THE UNIVERSAL CAR. REDUCED PRICES; VSFATEH TOURING CAR £2lO 2-SEATEH RUN-ABOUT £195. F. 0.8., WELLINGTON. Guaranteed against Reduction during 19115. This Reduction is solely owing to the FORI) Company's improved method of packing, thus saving freight. Purchasers or "FORDS" at the higher price are requested to apply for a refund under our guarantee against reduction. SOLE AGENT, £}UFF, BROADWAY, STRATFORD. REPAIRS BY MEN WHO UNDERSTAND THEIR BUSINESS. OPENING ANNOUNCEMENT. OPENING ANNOUNCEMENT. open:nc announcement, opening announcement. (LATE ELDERS). 21 M I f H. PROPRIETOR. iSSUBES EVERYONE PATRONISING HIM THAI THEY WILL RB SERVED WITH SOOD WHOLESOME BREAD made by practical tradesmen nnder HYGENIC CONDITIONS. All Orders will receive prompt attention, and all Goods de! : vered promptly., BIRTHDAY AND WEDDING CAKES A SPECIALITY. i, FORENOON AND AFTERNOON 7 EA JUST THE WAY YOU LIKE IT. 3 WM Mm//,, 'r-fyf' is good —and the WyM ■ - other isn't. But you • Mp \ can't tell the difference ' until you buy them. It's pig in a pok< ,A very truth, V'' ; \ Even though' 'you buy a dozen and ten are bad—you PAY for the whole dozen. Oh, yes! Why should you do it ? You can buy Edmonds' Egg Powder, and there'll be no doubt about the goodness of any of it. It will make you the most tasty cakes and puddings that you ever baked-they'll "come out" just as you wanted them. Xry it once! Next time it will be Edmonds' again, sure! You can buy a tin ai your Grocer's — he'll tell you its good. MXsL&

Mewspaper \ T one of his recent lectures on advertising, given at Liverpool, England, Thomes Russell, of London, emphasised strongly th-* value of newspaper advertising. "The time," he said, "was ripe for a grea* extension of advertising, and newspaper advertising must alwavs be the mainstay of publioity-" He illustrated the fact that scientific advertising did no + add to the cost of goods but secured a material reduction of price, indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the jmblie could never have been manufactured at all bad it not be n that advertising ensured a sal* large enough to warrant the putting down of the elaborate and verv costly plants. Advertising was the cheapest method vet devised by the wit of mai* for the sale of honest goods. The great commercial discovery of the a#« was that it did not pay to advertise unless the goods advertised wero honest coods. whih nothing which was not true was good enough ttf put «n advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent Advertising force of the present dav is the newsoaner. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army oP specialists and experts in all branch** of service h»* a come r being."