Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXX, Issue 100, 29 July 1916, Page 7

§ Balance" of our season's stock, together with job pur- ■ chases, thrown out in lots at very low prices. Lot 1 —Your pick at Lot 2 —Your pick at Lot 3 —Your pick at EVERY COAT A DISCOUNT BARGAIN CASH ONLY CASH ONLY Drapery and Clothing Stores , Stratford %&vm <*;* ' ,'.V/-' vm^ *mmwm*m . :Y*» the name to remember when you next go to the grocer \ T one of his recent lectures on advertising, jriven at Liverpool, Kncrland, Thomr Russell, of London, emphasised strougly I valiiH of newspaper advertising. "The time," he said, "was ripe for a j?r«a + extension of advertising, and newspaper advertising must always b*> the mainstay of publio ity." . ~. , He illustrated the fact that scientific advertising- did not add to the cost of goods hut Lcured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up, the quality. Certain articles of great value to the public could never have been manufactured at ail had it not be n that advertising ensured a salfi large enough to warrant the putting down of the elaborate and very costly plants. Adveitising was the cheapest method yet devised bv the wit of raai, for the sale of honest goods The great commercial discovery of the acre wac that it did not pay to advertise unlaws tho g-oods advertised we're honest goods, while nothin sr which was not true was good enouffh to put into an advertiser l «nt The-" Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and i whole army of specialists and experts in all branches of service bar* come i' '-» being.

MUOFORO AND BOW. MOTOR OAKAvrB. OUR OWN CARS bt» stilj Running for hire. Careful Driving. Comfortable Oars. BBOADWAY SODTM. WOOD AND COAL MERCHANT, MIRANDA STREET. 10AL and Firewood always on v 7 hand. Wood cut to any length. Accommodation for storing goods. Orders can be left at Alf. Moon's, Broadway. I7JOR TTp-to-date Job Printing, call at the "Stratford Evening