Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXX, Issue 96, 25 July 1916, Page 2

R. HANNAH & CO. BROAD WAY* STRATFORD. MEN'S SPLIT SHOOTERS OR WORK BOOTS, 12s 6d. MEN’S SPLIT SHOOTERS OR WORK BOOTS, 13s 6d. MEN’S KIP SHOOTERS, 18s 6d. MEN'S KIP BUSH-TIGHTS, 19s Cd. MEN’S GREENHIDE SHOOTERS, 21s. THE BEST M WMfIRK the cheapest. WOMEN’S DAIRY BOOTS 10s Sd. WOMEN’S DAIRY BOOTS 11s Sd. WOMEN’S BOX CHROME BOOTS, WOMEN’S BOX CHROME BOOTS, 12s 6d. 13s Sd. THESE LINES DEFy COMPETITION. MEN’S AND LADIES’ EVENING SHOES. YODTIPS’ AND MEN’S FOOT BOOT’S EVERYTHING IN THE BOOT TRADE FOR ALL. NYAL’S NYAL’S Reliable emedies NYAL’S WINTER COUCH REMEDY is a sure cure, and pleasant to taka. Is Gel and 2s 6U. NYAL’S TONIC —A splendid Tonic. Tones and Strengthens the whole system, increases the appetite, and improves the blood, 4s od. NYAL’S TOOTHACHE DROPS—Reliable and prompt in action, ts, NYAL’S TEETHING POWDHR —A most satisfactory combination for infantile stomach troubles and re stless, peevish children, during teething, Is. NYAL’S HAND LOTION —Excellent for rough and chapped hands, IS 6d, NYAL’S NUTRITIVE HYPOPH IYIS Esjgal to Fellow’s Syrup and only half the price, 2s 6d and 4s 6d, NYAL’S LARKSPUR LOTION —A guaranteed preparation for distroying and removing parasites from th hair. For children, it saves mothers heaps of trouble. Is 6d. NYAL’S HIRSUTONE—An hair tonic for removing Dandruff, Preventing Baldness, and Keeping the Hair Soft and Glossy. Does not make the Hair greasy or sticky, 2s 60. NYAL’S FACE CREAM —Is a non-irritating, non-greasy, delightfully perfumed vanishing cream, Is 6d and 2s 6d. SOLE NYAL AGENT— T. A. W. NICHOLSON THE CHEMIST, STRATFORD.

Newspap et Advertising; 4 T one of his recent lectures on advertising* given at Liverpool, England, Thomas Russell, of London, emphasised strongly value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not lie n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The groat commercial discovery of the age was that it did not pay to advertise unless th© goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that‘‘lJndoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch** of service he “a come r *n being.”

J AMES jQONALD, STRATFORD GARAGE. So!e Stratford Agent for Overland Cars npHE 1916 Model “Overland” is the greatest value for money ever offered in New Zealand. The Car itself is the proof. We are prepared to demonstrate at any time. S 3 Model B £350 j 75 Model' £3lO, Tyres, Tubes and Petrol always on hand. Having secured the services .ff a first-class mechanic, I can undertake any kind of repairs to Motor Cars or Cycles. First-class workmanship is guaranteed at reasonable prices. JAMES DONALD, STRATFORD GARAGE ; •» > UTTER-WRAPPERS.—To Dairj F rrners who make their own butter: Obtain your butter-wrappers at the "Stratford Post” Tob Printing Offict