Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXX, Issue 95, 24 July 1916, Page 2

HANNAH k CO.. BROADWAY, STRATFORD. MEN'S SPLIT SHOOTERS OR WORK BOOTS, 12s 6d. MEN'S SPLIT SHOOTERS OR WORK BOOTS, 13s 6d. MEN'S KIP SHOOTERS, ISs '3d. MEN'S KIP BUSH-TIGHTS. 19s Pd. MEN'S GREENHIDE SHOOTERS, 21s. THE BEST 6 oOBW«to PerflhfrTHE CHEAPEST. WOMEN'S DAIRY BOOTS 10s 6d. WOMEN'S DAIRY BOOTS 11s 6d. WOMEN'S BOX CHROME BOOTS, 12s 6d. WOMEN'S BOX CHROME BOOTS, 13s 6d. THESE LINES DEFY COMPETITION. •MEN'S AND LADIES' EVENING SHOES YOUTHS' AND MEN'S FOOT -BOOTS., I EVERYTHING IN THE BOOT TRADE FOR ALL.

eliable emedicfs NYAL'S WINTER COUCH REMEDY is a sure cure, and pleasant to take. 1s 6d and 2s 6d. NYAL'S TONIC— A splendid Tonic. Tones and Strengthens the whole system, increases the appetite, and improves the blood, 4S Gd. NYAL'S TOOTHACHE DROPS— ReI iable and prompt in action, Is. NYAL'S TEETHING POWDER— A most satisfactory combination for infantile stomach troubles and re stless, peevish children, during teething, Is. NYAL'S HAND LOTlON— Excellent for rough and chapped hands, 18 6(1. NYAL'S NUTRITIVE to Fellow's Syrup and only half the price, 2s 6d and 4S 6d. NYAL'S LARKSPUR LOTION— A guaranteed preparation for distroying and removing parasites from th hair. For children, it saves mothers heaps of trouble, 1s 6d. / | NYAL'S HIRSUTONE —An antesepti hair tonic for removing Dandruff, Preventing Baldness, and Keeping the Hair Soft and Glossy. Does not make the Hair greasy or sticky, 2s 6d. . NYAL'S FACE CREAM— Is a non-irritating, non-greasy, delightfully perfumed vanishing cream, is 6d and 2s 6d. SOLE NYAL AGENT—THE CHEMIST, STRATFORD, AVtfK

\ T one of his recjgpt lectures' on advertising! given at Liverpool,:... England, Thomas Russell, of strongly ti? value of newspaper advertising. "The time," he sai& v "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific adver* tising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of mai. for the sale of honest goods. The great commercial discovery of the age wa« that it did not pay to advertise unless the goods advertised wero honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, 7 1 whole army of specialists and experts in all branch*** of service bar* come r S being."

TAMES "J^ONALD, - STRATFORD CARAGE. - Sole Stratford Agent for overland Cars rTIHE 1916 Model "Overland" is the - 1 - greatest value for money Hver offered in New Zealand. The Car itself is the proof. We are prepared to demonstrate at any timo. 83 Model B £350; 75 Model £3lO. Tyres, Tubes and Petrol always on hand. Having secured the services ,»f a first-class mechanic, I can undertake any kind of repairs to Motor Cars or Cycles. First-class workmanship is guaranteed at reasonable prices. JAMES DONALD, STRATFORD GAIUGE

Dairr F rmers who make their own butter: Obtain y<nir butter-wrappers at the "Stratford Post'' Job Printing